About Us: If only Cliff had a sense of humor.

TroyNotes...shooting straight from the hip
TroyNotes...shooting straight from the hip

Welcome Pardner!….now how did you get this number? 🙂

This is the internet marketing and info product development facet of serial entrepreneur Troy Gardner, occasionally his minions (back to the dungeon I say!), and the other cool kids guest speaking.   Done in an irreverant yet no B.S. reporter style, it covers my journey from “The world most technically advanced marketing newbie” to the point of making the first million (and maybe more past that) purely by infoproducts, affiliate marketing and a few tools in around a year.

What you get..

My goals for you are to get

  • Just the facts Ma’am – like Cliff’s Notes(tm), just the essential details in a minimum of space
  • hard core strategies -you can use immediately to make mo’ money, better products.
  • Immediately Actionable Information with no hype. (supply your own shock and awe if needed)
  • No BullSh*t Reviews of the tools and services out there…let’s face there are lots of crap products out there, but you still need the information.
  • fun content and occasional geekery.
  • lots of ellipsis………..really….I just love hitting the period like Track and Field hurdling….
  • many mispellings and incomplete…. Between typing fast and speedreading I don’t always catch mistakes. Sorry.
  • The information in a playful way because Play is the natural learning state.

These are written from the perspective of a reasonably demanding tech entrepreneur who speaks “net” fluently (hey I’m part Vulcan) but is a newbie marketer.  In addition due to my diverse background..artist, performing musician, inventor, engineer, interface designer.  I believe I have a unique perspective to offer… To go where no IM marketer has gone before.

Learn from the Smartest Slacker Kid in class…

Remember that smart kid in high school in class who was always scribbling in a pad, taking notes and drawing cartoons… instead of fully paying attention to the teacher yammering on?   The generally nice one who usually had most of the answers if asked,  aced the tests,  usually while doing as little homework as possible.  Ever wish you could get them to do your homework for you?    I was that kid.

Copy my Notes please!

I am constantly taking notes as it’s the only way I can really keep engaged.  Notes also allow mindmaps, which I really love, they help make deep connections clear.   It never really occurred to me this wasn’t normal, but it allowed me to ace most my subjects with a minimal amount of work.

Part of  why I got so good at it was was band practice’s fault.    As a kid I had to bicycle to school both ways, in the snow, uphills both directions.  No seriously, band practice was early in the morning before the bus lines were working, and I didn’t get a car until after high school.  That was simply the only way to play music ..which I loved.   Almost everyday of the week I had to carry my trombone….on the bicycle, which with traffic whizzing by is quite the juggling act.   Anyway despite taking all advanced courses, I found good note books MUCH easier to carry than big bags of books.

Given I usually end up knowing most the material, ever since high school people have come to me for advice on class subjects, and frequently asked me to copy my notes,  normally I refused…until I started tutoring, using my notes for the outline.  Then I had a surprise,  knowing I had to teach it I took better notes,  I learned the material more, and cared more about it even if I had no personal interest in it for myself.    Then seeing the lightbulbs pop on when my students “got it”, and watching the reactions in themselves and the parents as they went from struggling to mastering.   Their identities changed, they became different people.   I began to see how good education can create better lives.    It wasn’t that the kids I helped weren’t smart, couldn’t be interested,  They had that potential all the time!   Just nobody had spent the time to present the information in a way they could understand.

Later in life I grew this uncanny ability to X-ray things and extract the most essential critical data  in a minimum of space, into strategic competitive analysis, evaluating technology and sizing competitors for startups, executive reports and the like for a price of hundreds of dollars an hour.

Now I’m applying the same X-Ray techniques on the marketing products, curious to see if they had value in the marketing world, I’ve shared my notes with others on the forums, and other people have found them so useful I’m going to be sharing them here, away from the private forum you can’t see in…thus the name “TroyNotes”.

The Straight Shit …with a bit of fun.

When I’m not goofing off or geeking out.  I’m going to venture into No BullSh*t Reviews, because  I’m very disappointed by aspects of  the products I’ve bought… ever noticed how many products are

  1. wrapped in hype, to outright lies
  2. outdated inaccurate to just never right in the first place
  3. padded with PLR junk, and overloaded in information you don’t need
  4. missing critical information
  5. Big Boxes of Stuff, which are impossible to do anything practical with?

Video  is better than badly written ebooks, but with the increasing shift to video, it means you end up with week long cooking shows when you only want the recipe and ingredient list.   If you’re like me you’ rather be living life      Worse  in the end, after all the hours it’s easy to still feel hungry or overloaded stuffed with fluff and confused where to start.    That crap ends here.

Since as an engineer (on video games) I am used to working with detailed specs, giving them to others, and as an educator used to teaching it, that’s what you’ll get here.    Also since I am already successful,  my opinions can’t be bought and I think this industry needs more transparency and accountability to be the best it can be.

This is important to me, we live in a unique time where the direct marketers can have a voice as loud as major corporations, and many have important things to say. In my travels meeting countless people with passions and great ideas work boring unfulfilled jobs with asshole bosses and crappy commutes.  and let their dreams decay..till the day they are past doing it.   I feel this is one of the worst tragedies, and it happens every day.

Plus I do this for fun…because work should be fun.

My Back-Story:  Recovering Lego addict.

Oddly enough I’m not really in it for the money.

The problem really started with Legos bricks.   As a kid I’d spend entire weekends building spaceships, buildings, even transformers. ..often due to structural inadequacies in Lego bricks sticking together, they’d rarely make it to the living room in one piece so I could showcase it to my parents, but they were always pretty cool.  I did it and continue to do things like it for free cause it’s fun for me. I was born to build and would do it if I had no or unlimited money.

Over the last 10 years this passion for building stuff grew into a career building all sorts of things..but for other people.     With my teams I’ve built million dollar applications, that brought in 10’s of millions for Fortune 500 companies, but at the end of the day I only took home what I got paid.   Being so in love with creating it only recently occurred to me to work on my own products and sell them, and that by doing so I could do more of my own products and bigger ones.

Creating products as you will see is easy, I’ll teach you.  But getting them out to where people can see them, requires something ‘evuhl’… marketing…and that I’m still learning, but hey .. I passed calculus and drama  😉

Some people are afraid of clowns, and honestly most marketing people scare or bug me.  I much prefer Lego Bricks, they make intrinsic sense and have more substance. That said in my recent gigs have met some that have totally reshaped my understanding of what marketing can be and how amazing good…and FUN!… good marketers are.

Bottom line: what good is a great product if it sits in a box with nobody looking at it?

My Plan: 1 Million in 1 Year… from below zero.

Because you have to have inspiring goals.

I know many product launches do more than this, and many info businesses do this in volume easily a year.  Clickbank alone frequently has $1 Million in sales a day, and that’s mostly ebooks!.  Contrast this with any other J.O.B. (aka Just Others Bitch) you can think of.

A hidden fact behind many of these so called guru marketers, are the launches are actually the crown jewels built off of years of spiraling  up social proof, and continual refinement.  Take John Reese in his infamous Million Dollar day, by his own admission it took 3 years of setup before that day was possible.  I started out at below ground zero in this field. No list, no product, no clue. which I bet many reading this blog are too.  So hopefully the info in this will be less pie-in-the-sky, wide eyed dreaming, or glossing over all the previous investments.  Like I said I don’t need th money.

Like many starting out, I have a day job continuing to do what I normally do (in web-development, specifically flash), until my efforts at boot strapping allow me to step out on my own.  So IM is a part time gig (evenings and weekends only), using the knowledge gleaned by learning from those who have collectively sold $100+MILLION DOLLARS *hold’s pinky to lip*.   Such characters like

I’ve been told by people who have waited years to get some of these peoples stuff, I have been very fortunate to hit so many launching so close after each other… so I am grateful for the knowledge these people have shared and continue to provide while frequently overcharging for the info.

I highly encourage you to opt-in on the right to keep up to date with all the cool tools being built, the No Bullsh!t reviews and other good stuff.

Welcome Aboard!


P.S.  If you’re interested in following me along in real time check out http://twitter.com/troynotes

P.P.S.  If you want to shout out, some subject you want me to summarize, give me a ping troy at troynotes dot com

P.P.S.  We love Cliffs Notes but they are in no way affiliated or endorsing us.

15 thoughts on “About Us: If only Cliff had a sense of humor.”

  1. I am still in awe on how you were able to present a general picture of what this blog is all about- in a direct, yet still humorous manner. The World’s most technically advanced marketing newbie—nice tagging for your level of skill vs. level of experience in the field that you are getting into.
    I am new to blogging and I do have a lot of ideas… and I read a lot. But I need to find a way to create mind maps- similar to what you did- to help me in adding substance and vision to my blog.
    I would love to copy your notes Troy but there’s some stuff that you might not have in your notes.
    So, why don’t you write something about writing notes when listening to a speaker, when reading a material, watching a video? It would help a lot.
    I will wait for it.

    1. Hi Maria,

      There’s lots of resources for creating mindmaps. I like to start out on paper., then like eventually on the blog will be some mind maps that people can click through.

      It’s even free:

      Here’s an example on settting up wordpress in a weekend.

      and one showing off the features of the component.

      The concept has come up from Tony Buzan here’s a video from the man.

  2. Hey Troy!

    Just found your site by following a post you’d made today on Amish’s site at http://themagicbulletsystem.com/insiders/?p=71

    I have just begun reading stuff by Frank Kern, Ryan Deiss and Jeff Walker. Like alot of other people, I am really curious about how to make money with internet marketing. Frankly, I find your style very refreshing and will sign up to your newsletter as part of my IM education. Cheers from Montreal, Canada …! 😉

    1. Hey Greg!

      Ha! I was just watching that video on Amish and hadn’t planned to write anything but looking through the comments felt compelled.

      I’m sure you know that Frank Kern is helping Amish and Jay get this launch. In your studies on marketing one thing I’d encourage you to start doing is looking at how your being marketing to and look inside yourself as it’s happening to see if that works or doesn’t work, figure out how you can do something similar in your own. Like why is it that you’ve sat through 3 videos on Amish, what parts did you like and not.

      There are lots of ways to make money online. Part of your success will be based on what fits your personality (did you get Frank’s Core Influence presentation on the DVD’s Amish sent out? if not I have an extra..) and what value you bring to the table.

      Like note how much stuff you could copy Amish gave away in his videos. Contrast that to most clickbank sales pages. This is one of the huge shifts in internet marketing and one of the major reasons that many are dying off. The ‘free line’ as Eben Pagan coined it has shifted. Watch some of Frank’s free videos on his blog, like his state of the nation address about “Out cooling” and this post inspired by it.

      Ryan is a great resource for practical business implementation, e.g. how to setup your funnels membership sites auto-responders and others stuff. The tool I mentioned releasing in February is based on his strategies.



  3. Hi Troy,

    Just followed a kind of digital paper trail to “discover” you – from Ryan Deiss’s Total Access site to Perry Belcher’s blog post of last October, I hadn’t realised he had done this, such a loss, he really is a great guy who just exudes warmth, friendliness and fun.

    Anyway, reading through the comments I found yours with the link to your blog.

    Glad I did.

    Been so interested in what you have to say that I haven’t yet checked the email with the UBB details :-).

    I look forward to hearing more from you from now on.

    All the best from (unusually, thanks to the Gulf Stream) snowy South West Scotland,

    Kiwi in South West Scotland (Wigtown – Scotland’s National Book Town, pop. 900)

    1. Hey Paul!

      Welcome aboard. I totally agree that Perry is a great loss to the IM community but on the other hand, his heart is the right place, on keeping him and his family safe and happy. Plus I’m lucky to have bought most the training from him.

      Stay tuned, we should be releasing an significant update to the UBB (including a super easy to use wizard) in the next two weeks as my team gets back from holiday and some LA sound FX guys gets some cool sound themes done for it to better match your niches.

      Kiwi’s in Scotland. What’s this world coming too ?! 🙂

  4. Hey Troy,

    I have to say that you have structured this site in a very nice and unique way. You tell things as they are and this is something that I really appreciate because not everybody does it.

    Hope you post more frequently because I like what you are doing.

    And thanks for visiting my blog 🙂

    ^PV Reymond

  5. Troy,

    About a week ago I finally found the time to begin Andy’s Video Boss course, and quickly became overwhelmed. The structure and overall set up of the program is super cool and I’m excited to get moving and catch up fast.

    The course was designed to go step by step and move chronologically through each learning module and I’m amazed with the community of members and their feedback, interaction, and good will. Your post in the VB forum, about the animation you did was very helpful information; as I’ve been struggling to find a more cost effective and efficient way to create something similar. Thanks for being real and sharing.

    So, I found your blog via that forum post and just finished reading your about page. Wow! Very refreshing to read something so honest and unique. The use of mind maps is new to me and I’m asking myself, “where the heck was this all my life?” 🙂

    Tonight I’ll be creating a mind map, rather than take notes the old way. Yeah, I need a mind map just to figure out how I can dive into the vast ocean of content in Video Boss! Most important, I hope to be able to contribute to the VB community and somehow reciprocate.

    “The Strait Shit” is a good message that I agree with wholeheartedly.

    Thanks again!

    1. Hey James!

      Thanks for the shout out and you’re very welcome. I love to see people thrive.

      I totallly hear you on the Video Boss course.

      Actually I think that overwhelmed feeling is true with most of these MEGA Courses. I can’t tell you how many I’ve got I’ve barely been able to get past 30% of. Literally each $2K course is about 40-100hrs of videos, and none of it actually sends me a paycheck 🙂

      It’s easy to get lost in the forum too isn’t it! But I love the vibe of the Voodoo Boss course, so upbeat, so less whiney. Some of the videos being created by users are awesome!

      If you like mindmaps I’ll also share what I call a pensieve diagram similar but different, probably need a better name. It’s a mindmap for helping get things done. Because its easy to get paralized with all the priorities.

      Also a strategy I suggest using with mega courses like Video boss, is that your learning be motivated by and support your end goals. What is your immediate goal? If To be as good as Andy in all areas takes at the minimum of several months, more realistically there are those who will spend their entire life learning and playing with the ever changing field of video.

      So basically balance time say learn new material 2 hours a day, review what you’ve learned 1 hr, create a short video in an hours with what you’ve learned to see if you actually got it. I find that I learn so much that I didn’t know I didn’t know by actually creating instead of just learning.

      Feel free to hit me up if you run into questions.

      Take care James,

  6. I’m a new fan, I avoid blogs and a majority of the IM world is insane, but most of my work (graphic design) is in it, so I see that wicked underbelly as well as those who sincerely want to prosper legally and honestly, providing fresh content, not regurgitated PLR or stolen articles.
    After I read the first three paragraphs here I thought, this I can stomach!
    Looking forward to spending way too much time here

  7. Troy, I just tried to sign up to your newsletter, but got this error message:

    Sorry, the account “troynotesinside” exists in our records but is currently not active. Please push the “back” button on your web browser and notify the website owner of this message.

    Hope that helps.


    1. Hi Hugh, thanks for the note. I’m taking down the optin for a bit to focus on launching some companies. Sorry, there is RSS for site updates if I make any.

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Exposing the seedy underbelly of the internet marketing world + Studying hard, and taking notes so you don’t have to.