As a person starting out in Internet Marketing, especially to those not used to it, it’s easy to be taken back by how much an alternate universe Internet Marketing (and making money in general) is.
1) how much all these courses cost, it seems like it’s every other week that some $2k software is being released as the next cure for all evils. To be fair my local community college also charges $1K for a course but these are taught live, they are instructor lead and there is homework and tests to some form of accountability to get stuff done. In contrast many gurus are clearly knowledgeable but horrible inconsiderate teachers, who are often rarely if ever accessible to answer questions.
2) how much there is to know, SEO, PPC, Social Media, Copyriting, Domaining, Product Creation, Outsourcing, Incorporation, Finances, the list goes on an on. When you first get into the game and even a year later there is quite an astounding amount that it takes to have a business that has reached it’s full potential. The good news of course is you don’t really need but a fraction of all this to get going.
Anyway, I generally think that it’s a bad trap to get into the mega course de jour, especially when that same money could be getting products or websites on the market. But not to worry took part of it too, had I had the ability to do things differently I totally would llike the following.
So here are two tips to get that money to work IN your business rather than on your self.
1) Share the price with a friend
One is get a mastermind, preferrably local. Buy the courses under a shared identity, and pool them in a learning library. Better yet watch the courses together and talk about them.
2) Go Secondhand
Pick it up used. There is a thriving market for, often by people who have been suckered into spending $2K who would like to get some of that back. Just do a search on ebay for any of your favorite Guru’s, bet you’ll find something.
A valid warning is there are certainly courses that don’t age that well, e.g. I wouldn’t buy a book on Facebook from two years ago, too much has changed. But things “classics” from big name gurus like Frank Kern, Eben Pagan, that are delivered on DVD more often than not do not age that much. Don’t buy the hype about it being completely written from the ground up, if the course content is that brittle so will your business be by building on top of it. Just like a car, last years model will still get you where you need to go.
3) Get to know these Guru’s better.
Spend more time searching guru’s blogs and cross promotions, if necessary stalk them online. Here they give away a ton of free content that will get you 70-80% of what they put in these premium products. Odds are most are on yearly cycles. PLF1.0 becomes PLF2.0 becomes PLF3.0. Names and metaphor change the core concepts do not. Often by looking at last years blog entries you can find tons of useful info for free. Do enough research often the gurus leak enough useful but incomplete so that there really isn’t that much left to be incomplete.
4) Just don’t buy it.
Have to bring up this option. Your life will not likely implode or business fail or success typicaly by missing one of these products and odds are you can find the same information in a $2K course in a $200
course somewhere on clickbank. Quite the opposite by unsubscribing from the constant onslaught you might get things done. Having watched the gurus for a year, you may have finally found out, and they don’t hide this. They are a vampire mafia of sorts, they meet a few times a year to figure out what is working, coordinate and make sure that their launches don’t compete with each others, you are the cows they milk on a schedule for a very lucrative business that is often ungrounded in anything near reality as defined by the you can do this too. For all the value in each of these courses, if you live paralized life and never
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