Part 1 of 5 of the notes from the great interview between Eben Pagan and Frank Kern up on Kern’s blog.
It’s about an hour. Why should you listen? If you’re not familiar with him- Eben Pagan, he is one of the more sophisticated and detailed marketers I’m aware of. A solid strategist with an eye for detail and solid results; and a gift for teaching. His day job is helping men become better men. Solid results you probably want to replicate: Eben Pagan has 80 employees, made $20 Million last year , is now up to $25 Million a year..of course he doesn’t get to keep all of that all from info-products and related seminars. Frank Kern is a marketing genius and frequently entertaining. But if you don’t have time, this is an outline of the key points.
Key Insights from the first half of the talk:
- 3 killer impactful things outweigh 12-15 sort of valuable things.
- Give away your best stuff for free…as even if you give it away, it won’t hurt.
PRELAUNCH STRATEGY: Give away the BEST of the BEST….for FREE
RESULTS: 30K opt-ins first week, in the midst of about 6 major launches.
RECIPE of Virals a.k.a. Magnets:
- 1 video of the very best stuff, worth $50-$100 …FREE.
- 1 downloadable report with 2 most valuable ideas.
- 1 teleseminar answering market objections and in a conversation
WHY?
- Hits buyers from multiple modalities, and shows you in different mindsets
- Helps get partners to email their lists as the value is undeniable.
- Helps generate reciprocity and positive expectancy for future.
- Cracks the social firewall for people not familiar.
If you like more info on the Give your Best stuff away for free, you should see my post “A Tale of Two Cakes”
For part 2 of the notes go here
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Troy, thanks for an objective and organized summary presentation of the interview.
You did a great job in outlining the key points of the interview.
I just have a question for you: as an internet marketer, have you practically applied the things that were discussed during the interview? If so, how has it worked for your products?