This video interview between Frank Kern and John Reese has been floating around twitter lately, it’s good stuff. and popular:  282 Comments at the time I viewed it. You do need to opt-in to watch it, and I don’t make anything off the opt-in, so if necessary setup a disposable email address and watch it, it’s worthwhile.

John Reese (paraphrased), "My $1Million dollar day, totally beats your $440Million day Tony"

Several Remarkable things happened on the video.

• Frank Kern and John Reese are mostly quiet for once
• John Reese gets to sit on Tony Robbins lap, well the offer was at least made.
• Showdown between John $1Million day vs Tony’s $400Million day.

Frank and John open with the important question,

why do most people fail?

This is like asking why average is so…average.  But it’s a fair question, given that most people eventually learn to walk, to read and basic math. Why is it that people will buy every Internet Marketing product out there, yet not get any results.   Why aren’t there more success stories?

Tony replies: Why is it 70% of people who are diagnosed with lung cancer still continue to smoke? or people disgusted with themselves being overweight reach for the chocolate cake.

Why is it that it takes complete failure before many people discover the right mindset to make it? while people surrounded by tons of resources, surrounded by the right books, the right time, the right people don’t do achieve what it is they desire?

My Take

I’ve been studying this for awhile, interested like the average reasons why people fail to help avoid that as much as possible when I teach as well as to avoid the pitfalls myself (challenging!)

• We live in a remarkable age, and that is part of the problem. Escapism, pleasure or at least complacency is ubiquitous and cheap.   Why work when the evening news or a great movie is on?  Why save/wait when the credit card isn’t maxed out.        I’m no different, like this eve instead of working on the billion things that would make more sense to do, I overslept and watched Harry Potter in the 2nd run theater. It was fun, at least more than imagining a gun to my head as John and Frank suggest as a motivational tool. It’s not the right path, but it’s a easy seductive path.
• Change is impossible,  not quite true but any rapid change tends to bounce right back.  There is a built in momentum in our lives.   The invisible habit fence that surrounds our comfort zone. This is why if you want to change you have to break the daily routine.  Like going on a trip, cutting out things (e.g. no internet, TV, cell for a week). Try it, it’s amazing.
• Attention is the most precious substance in the universe. It’s just not very prioritized well, there are so many things that FEEL important that just aren’t when given space.  This is why batching things is so critical,  only then is the trivial many is given perspective when standing next important few. Try batching your time today like only checking twitter once and email 2 times a day.

There are darker reasons to why people fail online.

• Most gurus know a lot, but … not how to teach. Frank in his videos even admits he doesn’t know what he’s doing consciously most the time, which makes it hard to follow.
• Most courses aren’t replicateable. For a variety of reasons.  I know as I have a hard time learning, things must make sense or I just won’t do them.   Some are simple, the instructions are filled with holes, it’s not possible to do them.   Other times the info has changed, what worked yesterday doesn’t.  If chapter 1 didn’t work it’s hard to justify getting into chapter 3. At the far end, some of the work is too advanced. Kern is a marketing genius, and has a lifetime of experience and routines, every guru I’ve met is a collection of almost superhuman daily habits, that are impossible to follow more than a few steps.
• The material is beyond reach .  In a fantasy world anybody who is 5′ can be an olympian basketball champion, in reality we all have different strengths that don’t always match with what’s required.   Might be we don’t have the emotional chops to empathize with the audience to connect with them. Might be not having the prowess to either manage or build on the internet.  People will still try driving with these blindspots.
• The IM industry is filled with bullshit .  Filled with hype, false promises, and people will fall for it at first. It’s almost necessary, as IM products in order to sell crank up the pitch as he who shouts louder seems to win. Anyway when a product fails to live up the hype, people drop the product, but rarely ask for a refund in.  It could be that the product has 2-3 amazing tidbits but if people can’t get past the dissapointment of the hype it doesn’t matter.
• Overload. Starting from ground zero, there is at least a 3-6 month road to walk daily in order to master just the basics, in addition to actually getting things done.  I know despite making time for it i haven’t finished courses I bought 3 months ago! and now the gurus have already relaunched them with updates…it never seems to end, so it’s impossible if you’re trying to master everything to get started.
• Most courses aren’t replicatible. I know as I have a hard time learning, things must make sense or I just won’t do them.

Tony Robbins caught Frank Kern telling a story THIS big

The Steps to make it

You really you should watch the video to find this out. I simply can’t do it justice in words the passion Tony pours into the message.   Here are some of the first ones mentioned:

• Why it is important but it has to be why you are doing it, and that will depend greatly on where you are presently at. From desparation at Rock bottom to desire to change the world of multi millionaire, everybody has their own reasons for taking the next step. Why is it important for you to do it right now?
• Daily ritual and Peak state practice: getting one into a peak state is critical, rather than relying upon the few ounces willpower. Getting that peak state is the momentum of a bowling ball, knocking down whatever in your way…to the point you don’t even notice hitting them. It’s a skill that must be practiced. Like I have a sound track and youtube playlist that ‘gets my mojo going’, it’s the same 3 songs, but I never grow tired of them.
• Raising standards, Tony talks about how happy he was with his castle until he hung out with a billionaire and used that for comparison. How might you raise your standards?
• Immersion. hanging out with hungry and positive people (seriously how I get my latest product going so quickly…if no other reasons than peer pressure!).

If you enjoyed this you should check out The 5 Guiding Stars to a Dramatically Better Life.

Tagged as: Frank Kern, john reese, tony robbins