Looking at hot sellers on clickbank, out of curiosity, I shelled out some play money for the latest one rising up the ranks. It positions itself with a tasty offer.
How To Get Unlimited Targeted Free Traffic Without Adwords, SEO, PPC, Blogging, Social Bookmarking, And Web 2.0.
Given PPC spending can be like buying a new car every month, I find it useful to continually research what small gem they might offer. It comes from www.eslumdog.com, a product from Latif, apparently an Internet Marketer who’s been around awhile.
Product Overview and Unboxing Video:
In the scheme of internet marketing products, it’s a relatively inexpensive course overall FE $97, 3 possible up sells bringing the FE+BE up to $97+$97+$67+$47 = $308. No membership or continuity.
[flash http://d27dsc3xn28g7n.cloudfront.net/unboxing/eSlumDog_eMillionaire_unboxing.swf w=400]
This is the product structure:
- Main Course: 61 PDF’s – all but 15 are 1 pagers, with many useful flow charts $97
- Up sell #1: Videos 15 Screen casts of the material in the PDF’s plus some walkthroughs. $97
- Up sell #2: “The eBanker” 13 page PDF $67
- Up sell #3: “The eMillionaire” 17 page PDF $47
– Promoting affiliate deals with your list, note: must have a list first.
– Building and scaling your success, making friends with the gurus and entering new niches, even those you’re not an expert with.
I’m guessing the primary reason for most people to buy it is the free traffic secrets; It’s certainly the same reason why I got interested. This is actually only a very small portion of the course… just 1 of the 15 modules; this seems to be a bit misleading as to how it’s positioned in the sales letter.
Depending on where you are coming from some of the secrets might not be so secret at all. I’d be surprised if there’s any intermediate marketer not familiar with most of the methods mentioned.
That said, it is still a good reminder that PPC + SEO are just tools… very useful tools…but there are many ways to get traffic, the traffic module goes into 9 non-social media methods all should already be known to mid-level marketers.
Just like you may need a portfolio of video games to keep you entertained, and an investment portfolio to keep you fed when you retire. You’ll need a ”traffic portfolio” to ensure stable growth and avoid the ever changing whims of Google, as well as help stave off competition…who WILL use these approaches.
“Free” is a bit of a stretch. Free as in it doesn’t cost you like PPC and CPA per action, but in the rather indirect and opportunity costs. Like what’s an hour a day of your time worth to you when you’re already overloaded with everything else?
Here’s what the product says you DON’T need, but seems to partly use anyway:
- SEO– I would say this is semantics, many of the approaches mentioned are what I classify as SEO backlink love
- PPC– not covered
- Blogging– but is covered as one of the free approaches
- Social Bookmarking– depends on how you define this.
- Web 2.0.– I don’t know what is quite meant by that.
Using a blog is one of the several methods recommended; if you run a good blog, you know it takes significant amount of time to build up good content, and a ramp up period before you actually get traffic— If you are paying for premium content to be written.
JV’s are another ‘free’ approach mentioned and here you need to be very careful to make sure that you have a solid product before spreading the good word, and for this PPC is one of the quickest, disposable methods. In short, if you’re starting out you still are in my opinion, best served with PPC. There are other approaches to getting the costs of those down, especially if you use the FEBECC model.
The product has 15 modules, which is mirrored in the PDFs and in the screen casts. As you can see it’s nicely structured, logically organized and I feel is easily replicatable for a new user knowing little to nothing, as well as organized enough that an advanced user can easily get to the holes they might be missing. Kudos for that! Many (maybe even most) info products…kindda suck in this area.
- The Plan
- The Groundwork
- The Merchandise
- The Perks
- The Cash
- The Realm
- The Pitch
- The Handshake
- The Logistics
- The Showroom
- The Guardian
- The Traffic
- The Home Run
- The Network
- The Aftermath
I found the text on the light side. Wide spaced, despite being big there actually isn’t massive amount of information in any of the modules.
The up sells I found less value on than the core product. In fact I’m planning on returning them; they didn’t really deliver on the sales hype. But then I’ve already heard this information before, for somebody not familiar with the ways of Super Affiliates it might be a revelation. As always with Clickbank if you’re not happy you can get a refund.
Production value was good to average for internet marketing products. Again coming from the area of high end multimedia development, and getting whipped for small pixel level details, I always am disappointed by simple things like typos in products I’m paying reasonable dollars for… though I know it’s easy to let slip, still.
- Several typos, misspellings. Not horrific.
- Many files to track (I personally would have preferred more consolidation of the one pages), but this might help you go through them and find them easier
- solid organization
- decent font and layout
- good one page quick start guides
- schematics and flow charts
If you opt for the video up sell, The ‘videos’ are self contained swfs (assumes you can know how to play swfs standalone), screen captures of basic PowerPoint, minimal animation, almost no graphics, and the audio done by an tends to clip and click like it’s a cheap headset…Which I found grating, but still beats reading.
If you want to learn the information, I think you should get the videos. Watch the videos first and then get into the PDFs which have the body of information. It will make more sense. The videos also have the benefit of having a seek function so it’s possible to skim through the presentations visuals.
- Audio clipping from the presenter on mine… Grating.
- Seek stopped functioning once but restarted okay
- cute accent for the speaker
- integrated seek (great for skimming)
- Easy to put on in the background
- No schematics in the PDFs, at least in the ones that I’ve come across so far
The Website Sales Flow Review:
Just a reminder that if you’re interested in marketing you should always be studying how YOU are being marketed to, like what works to get you grab your Amex Platinum credit card and what doesn’t. So you can use it yourself…odds are others like you will respond the same way.
Unlike the plethora of Launches lately, eSlumdog’s eMillionaire follows a more conventional multi-page sales flow. They offer 4 free videos to opt a presale-opt-in. They demonstrate proof by showing orders coming in at times like 5 in a minute, and borrow proof from unnamed gurus. Who- yes do use the strategies 😉
[flash http://d3ixa05v9hysfh.cloudfront.net/unboxing/eSlumDog_eMillionaire_sales_flow.swf w=533 h=834]
I found the pages sales copy triggered my hype-o-meter. Would have preferred it tone down a notch or two. As in my opinion like the the up sells, it leads to buyer remorse, and this leads to untrusting of the person selling, and worse case ranting online. Like the first person on Google under ‘eSlumdog review’ was a person who gave the program 1 star. Surrounding that were a billion scammy affiliate style reviews.
Reverse engineering the sales campaign revealed some clever use of clickbank, hat off! I’ve never encountered anybody use clickbank in ways approximating one-click up sells before. The sales channel takes the user across 3 up sells, and 1 post sale opt-in (with a phone field?…what’s up with that?). Each up sell is actually a different clickbank product, woven together relatively seamlessly.
A true one-click has less friction -I found having to fill out the clickbank form several times annoying, but the sales copy does a good job of building interest, So from a marketing perspective the experience and I bet results are similar to using a true One-Click up sell.
If you are just interested in traffic you will likely be disappointed or confused as its only fraction of the content.
If you have decided on product creation (vs. affiliate marketing vs. licensing vs. etc.) but haven’t yet gotten a product on the market, or gotten a list. eSlumdog core product is one of the better get started quickly ones I’ve come across recently with enough depth to last awhile and give you clues to where to go.
It’s really aimed at entry-level to intermediate level. Solid fundamentals presented in relatively small easy to digest chunks on info product development and marketing. If you know the importance of Your Identity, Rabid Lists, what JV’s are, Articles and E-zines are then this product is probably not for you and I’d ignore the last 2 up sells.
As always you’re mileage might vary and clickbank makes the process risk free.
P.S. If you are interested in a higher res reverse-engineered sales flow let me know or a particular campaign you want me to review, contact me at troy @ troynotes dot com
P.P.S. Found some other people reviewed the product on twitter..
 not a fan
 wahms (found it hard to read and thinly disguised affiliate flavored)