Category Archives: media

Video Boss Bonuses, want the best? get access to my $1M automated video creation service

If you want the best bonuses for Video Boss 2.0, how about tools that will do the heavy lifting for you? Video Boss Training will turn you into a video marketing master, but it won’t do the work for you – that’s where my bonus comes in.  When you order through my affiliate link you will gain access to the $1M dollar automated video creation & promotion service that does everything for you, plus a killer WordPress video marketing plugin that you have got to see in action.

You can learn more about my bonus in this video
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Last year when I got Video Boss 1.0 I learned a bunch about video, but I saw with a partner that much could be automated so we did.  My automated video creation and promotion service that has been in development for over a year that does the heavy lifting for you. You give us text, we get you back videos, and video traffic, that simple, that easy.  Built by marketers for marketers, it’s taken over a year to develop, and close to $1M dollars, Right now you have to spend $5K -$10K to get access to this tool.  When you order through my affiliate link, you will also get the kick ass WordPress plugin that allows you to turn your blog posts into video with one click, and also rank video directly on your blog close to where the action is.

So be sure to get Video Boss through my  affiliate link

 

Video Boss 1.0 Review..what’s in store for 2.0?

UPDATE: If you want access to my $1M Video Boss Bonus, check it out here.

So last year I took the plunge on Video Boss 1.0, while not perfect, it was a good investment that paid itself back shortly after getting it, I wanted to cover the pros and cons of it.

Over the last 10 years I have worked directly with Emmy award winning teams, Fortune 500 clients, on cutting edge video, in the very heart of entertainment: Hollywood.

Despite all that amazing experience, Video Boss’s training helped me realize: when it came to video marketing I was doing *everything* wrong. Which caused me to look a bit like this.


Shortly into Video Boss (even just the prelaunch content) I learned a ton about video marketing, and more importantly putting videos to use in generating money in my business. Like Video Boss is one of the only courses I’ve bought that actually paid for itself using the tactics they teach, actually in a very short time.

Video can be done cheap, without fancy tools.

This took me back.   Coming from the “real world” I’m used to the traditional video route where you have to use heavy weight tools, like Premiere and AfterFx, beefy machines, and HiDef cams etc.  After shelling out about $5K to get in the door every year another $2K  “tax” comes to get the next greatest version…which always seems to be needed if you work in teams as the file formats always manage to be half compatible.    To be honest I have kicked myself at times for spending this, year after year, as half the time buying into these monster packages, I use 1-3 tools, and never touch the rest, but Adobe is sharp in their packaging their pricing it almost always is cheaper to buy the whole set if you want more than 1 tool.

To contrast Video Boss teaches how to use common tools like Keynote, Powerpoint dialed up to 8 when most people stop at 1 or 2 to get what is easy to mistake for AfterFx work, without the labor.

Funny enough even as a “geek” I had never really even heard of Keynote. What made me really fall in love was it was with the near motion graphics quality when it was shown in the launch of Product Launch Formula 1.0 (which I didn’t realize was done by Andy Jenkins using Keynote and a old laptop).   I was so impressed, since Keynote is only available on a Mac so I plunked down $350 to buy a used mac mini off ebay (same could be had for $150 today…you don’t need powerful boxes for this).

Then I spent about 8 hours learning Keynote, creating 2 videos (one for an affiliate contest, the other for an offline client) ONLY using keynote and a USB headset,…nothing else gear wise was needed, keynote has a neat mode that lets you get record the audio and output to mp4. Then via a couple sales, I then made the money back on the training, AND the mac mini is a great home theater +music box that will be around much longer than the use of my Adobe software licenses.  Pretty good deal! Sadly that’s all the money I made using video as I realized that much of the workflow could be automated, so that’s what I’ve been working on for about a year now 😉

Want to really reach people with video? Drop the Hollywood Expectations, in fact don’t use video at all…

Another major problem I found in doing video, is having such high expectations, they really aren’t needed and in fact ..really get in the way.

You’ve probably heard the saying owning 20% of something is better than 100% of nothing, and that is true in video. Perfect video just never gets done, there is always something that can be done better…and really bad video is better than most good text, so 20% video I’ll talk more about is good enough.

First, we are seeing a shift in the world, Youtube democratized video, anybody with a smart phone is now a videographer. This is very empowering, if you have a passion, you now have a voice and an outlet to be heard, without years of esotaric knowledge or equipment. Videos with millions of views, are just passionate people being themselves, crappy camera, crappy lighting and crappy sound…it doesn’t matter. For example: Gary got 14Million views just by being goofy and doesn’t talk at all!:

What I found is by expecting myself to do polished work, I just never did any of it.   Running several companies in startup mode, it’s hard enough to break out the video camera, and never enough time in the day to fiddle with AfterFx as much as I’d love to, it just kept getting put off and put off and put off, till months would go by.

In the Video Boss Training learning how to Using tools like keynote and powerpoint you don’t even have to use real “video”… just slides with good enough content and some effects.   This was WAY easier, as it didn’t matter what I looked like on video, I didn’t have to memorize a script just read while the presentation played. I was able to find I could do videos in 1-4 hours by dropping the standards, and guess what…in testing these “ugly” performed better from a marketing perspective than some of the polished videos I’ve been a part of with emmy award, and I could create 10..to even 100 of them, in the timeframe of doing one the old fashioned way.

The Uglier the Video the better?!

The other revelatory thing was learning using a similar approach from Ryan Deiss in his “ugly video” sales letters.  Where using a similar no-video video got him 3x the conversions over the long form sales letter,and by being simple, there is nothing to get in the way of your message.

Ever watched a bad sci-fi show/movie and seen really unbelievable bad effects? Those that probably took millions of dollars to do and required talented teams months of research to get right but still looked bad.  Well guess what the same thing happens for normal video as well.  If you watch any amount of TV or movies you are unwittingly accustomed to multimillion dollar production baselines, which makes everything seem smooth and polished, anything half assed, looks like wanna bes with a crap budget.

The good news is by dropping the bar to simple text and images, and stock transitions, you can “get away with it”, there is nothing to trigger the high quality detector, In fact done properly it’s sort of hypnotic, like being a kid having a good read-a-long storytime.

All the Gear in the World won’t help unless you’ve got a good script…

This is one area that I thought was well worth it in the training as there isn’t much in the way of copywriting towards the unique aspects of video.  Basically if you spend $2K at a community college learning video, you learn the nuts and bolts of making video (usually with heavy tools), but you’ll never learn how to create video that generates sales.   Video Boss training has several formulas for creating scripts that sell. Like the “FAB” Formula:

  • Feature
  • Advantage
  • Benefit

I’ll bet they cover that in the launch video.

The Downside to The Video Boss…

Video Boss did have some things that could be improved, and hope to see in Video Boss 2.0.  For one there was a LOT of content, many modules, and as typical in these online courses it’s hard to know how much is there, how much is left, and  remember what you watched and what you haven’t., plus what you got out of it, and what you need to revisit.

I would strongly want a checklist and transcripts so it’s easy to skim and delve.  Video is great, especially in the hands of a entertaining master like Andy, but the essence can often be conveyed in text faster…plus reviewing it’s impossible to watch 40hrs of video multiple times.

What’s new in Video Boss 2.0?

It’s hard to say for sure as it’s all been so hush hush.

So as you know video boss 2.0 is in prelaunch  and I am putting a bonus with some of my video tricks, and …access to service that has been in stealth mode for months, that does ALL the work FOR YOU.  But between here and then I will have some other posts on video coolness. So stay tuned.

Video Sales Pages with synchronized elements.

Hey Guys,

Most of you know now that video sales pages are crushing it
especially compared to long form sales letters.

One great trick is showing hidden elements at the right time.
Like optins and or buy buttons (e.g the UBB)
The has the benefit, people focus on your message
rather than searching for the price.

Doing this requires script, and doing it correctly
requires special script, that’s hard.

So I developed one and a wizard that makes this easy.
It synchronizes one or multiple calls to action to a video,
unlike others, it keeps perfect synch with the video
even if it’s paused or rewound.
The the call to actions are also completely hidden.

Here is a demo video on the first version over a year ago.
Unable to display content. Adobe Flash is required.

It’s proven, you’ve likely seen others using the approach
in major launches.
I believe in it so much, I’ve never had a sales page without it.
I’ve even licensed the tech to some major gurus
for several thousands of dollars who white label it.

We’ve added many things since then
including HTML5 video (ipad, ipod), preloading, bandwidth detection.
google analytics etc.

Now I’m looking at letting others like YOU play with it, but I need your help.

In the process want to develop a course on video sales letters
how to best use them, and any other questions
like what specific questions you have on creating video,
hosting video, integrating it, etc.
How to use this Magipage script for sales, powerful video surveys,
single time offers, A/B testing etc.

As well as what I need to do to make it easy to use,
as I know many of your aren’t techies
and need all the help you can get,
so will even make my tech team available to you if choosen.

So I’m looking for 7 people with *existing* sales pages  and existing sales, that are willing to do A/B split tests to figure out how much better this performs over their existing page.  You’ll get the script for free and help from my team and myself getting it in place.

If interested please leave me a comment below,with why you think you’re a good candidate, and if desired include your phone or skype.

Have Frank Kern and Andy Jenkins been replaced by puppet imposters? Krank and Jandy?!?

See..Jim Henson was totally right, puppets aren’t just for kids.

I got a kick out of this parody of Frank Kern and Andy Jenkins. If you know them it will make you smile with the accuracy. Clearly an inside job… Got the blond hair, inside phrases and everything.

And it was done by an insider..at least partly. It’s Mike Koenigs’s team who is also based in San Diego.

Xraying this, I want you to take away from this video other than it’s funny. Funny is serious business.

1) Look and copy at the format in your own videos: Opening Branding animated element, clearly visible and readable logo in the top form a subtle call to action to click over to the site and find out more. Engaging content that is likely to be passed around. This *IS* an ad, but this is all under the radar because it’s been wrapped up in entainment.

To be honest, puppetry is probably much easier to shoot than live video outdoors and requires no makeup. You don’t have to look good on camera and you don’t even have to wear clothes. You can use any puppets you like.

2) Video quality and video scripting counts. Entertain + Inform and that takes having people who live and breathe this stuff. If you don’t do it, get someone who can. You don’t have to have fulltime people you should start thinking how to outsource this work on an as needed basis.

3) production values in the IM space are rapidly starting to approach that of TV. Just think 5 years go, video was nowhere, now it’s replaced most serious sales letters. At home hardly anybody watches normal TV on old “Tube” sets, I know because when I walk around my neighborhood in LA I see these old TV’s sitting on the curb right next to the flat screen box ready to be garbage collected. I hope your sales pages are in there too.

4) production needs teams of people, like that video was brought to you by Mike Koenigs’s “new” company which has at least 7 people to do the writing shooting, creative etc. How many people do you have in your team?

P.s. If you like adult puppets check out the ADULT improv + telepuppetry called Puppet Up. Puppets + Alcohol + No Holds Barred

P.P.S. If you like puppets you might also like a cartoon of Frank my team created. with Kung FU Surfing Action