Category Archives: The Gurus

List Control Launch- Observations

So if you’re like me you’ve probably getting bombarded by everybody, their brother, their dog with ticks and fleas all promoting List Control.  There is not a single link in this as I’m not selling it.  Just wanted to point out my observations.

First this Launch has had some of the largest bonuses I’ve ever seen some claiming to be  3x-10x the value of the product.  Probably because list building in and of itself is not rocket can be summarized by Frank in a single sentence:

Find what makes people happy, give it to them, and then sell them things that make them happier.

There are other list productions and email, to get to that point of being worth $2K means a lot has to be added on.

Ulterior motives central.


Four Day Cash Machine: while a solid tactic, note just how many guru’s promoting actually ran the offer recently?   This was part of Mass Control 2.0, in the ning forum a few people tried it, some had decent luck others got nasty grams from their list.  It really depends on how much rapport you have with your list, and how often you are communicating with them. If you talk like Frank then using his swipe copy is great, but if you don’t you may come across like somebody you’re not.  However it is a good tactic to have what I call portable products, that can be repurposed for different things. A stand alone product, a bundle with other things, a bribe in the future.

The CoreInfluence presentation,  which I found a -lifechanging- if  long-winded egocentric presentation, was originally to be shipped on DVD, but due to ‘production issues’, they just put it online, which is where the proving ground for the good karma machine giveaway in video 3 and the 476 double optins a day they cited as proof in the video.

I actually prefer online certainly don’t need another DVD copy (I have two already) but makes me wonder were there really production issues or was this desire to use the plugin and get the proof WAS the production issue? I don’t really care either way, just looking for truth in advertising.

While the plugin is a good strategy (a viral friend inviter, Frank private labelled).  How replicateable is that if the proof was gotten in this launch?  Launches are a form of inspiring temporary insanity (which is kinda what Launches/Mass Control are all about), much of the momentum for anything is riding on that.   When Elvis leaves the building can anybody just take the mic and stage lights to put on the same show?

The surprise bonus is  3 live days of training in San Diego, which will be filmed. I have been to Frank’s events before and they are fun, though Mass Control 2.0 was a pitch fest, getting people in the limited seats, makes those products prevalidated. You can hear the dialog in a quarter from now “these information was a sold out event, exclusive to people who spent $2K” so

It will force Frank to create 3 new products in the process, he gains the energy from the crowd so will do a better job, the DVD’s/videos will hopefully carry that energy.

Kajabi and the rise of the ASP.

The whole launch is running on Kajabi.  So again this launch (which say 500×2000 = $1Million EASY likely 3x that) . will be used, it wouldn’t surprise me if they have $50-$100Million in launches under Kajabi’s belt before they launch it..whenever that happens.  This isn’t a bad thing, but does make me wonder what’s beyond that.

Kajabi appears to be another step in the ‘growing up’ of the internet marketing community. The rise of the ASP (application Service providers).  In the tech space (where I come from) melting a server is likely to cost you and your team your job.  Here in the IM community though it’s viewed as a trophy of sorts as most don’t have enough traffic to even harm a host shared with 1000’s of others. So to the degree that Kajabi takes away that more power to them, and the better it is for this industry.

Kajabi has some interesting choices, I can’t tell if it’s good or bad.  They disallow people to put url’s in the comments field.  But given it’s a group of people that are all excited, all want attention, all are marketers, people just put the links in plain text instead.  Second where there are complaints or questions people reply to each other (even though there’s no notification). I understand that Kajabi is trying to keep the conversation on the topic of the lauch, but can’t help but wonder if they are missing the elements.  Slashdot and Digg have had this problem for years, in many ways getting on either of those sites is like a launch in the IM community, instant attention.  How they deal with trolls, questions etc via votes seems a less authorarian way to do it.

Magic Bullet System and Google Conversion Optimizer are also similar.

One of Frank’s core strategies

Do the opposite/unexpected, in the last video they changed from darks on whites, to lights on dark.

I’ve been thinking alot about Proof and Reputation lately.  I’ve noticed studying launch after launch that as

One of the facts that they pointed out was Frank made like $8-9Million last year. Mostly off of Internet Marketing related how to products, services (e.g. Mass Control Monthly at $10K/mo), consulting ($100K up front, 15% of results…on a launch like Magic Bullet this was a very nice chuck

Here’s another factor I use in my buying decisions.

Have I fully finished and gotten a return the products I already own.

Will the strategy work in my niche, e.g. Frank is celebrity based selling, might not work if you have a “I’ve got water, and they are thirsty” type product.

Is the information available in other places..odds are yes.

Will I absolutely have to have this information in the next month (when the training happens)

Will it likely be rereleased 6-12 months from now (e.g. List Control 2.0), might it be a better product then?

Could I use that $2K to generate higher ROI by using it on 1) more traffic, 2) creating products  3) hiring staff  ($2K is about 5 months of a high end Phillipino assistant, or 2.5 if you have 2-3).

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Let’s Do Dinner Shenanigans…

Both Amish and Trey this year are putting on “mastermind” dinners. $1K a plate for a few “lucky” souls to attend.  See for yourself (no affiliate link) (nice down to earth vid Trey!)

Now in the “real” world,  if I invite people out to dinner,  I usually offer to pay… not the other way around.  This is true of some of the most successful people I’ve met too.   They want people outside the circle as that’s where growth comes from.  But the wacky IM world works in reverse apparently, got to keep things inside “the family”.

But consider this a ” buy your favorite rock star a drink, and get to party with the them” hazing ritual.   If you have something of value to bring, some good jokes/stories, AND you believe you can pull a JV that works out with these guys, $1-2K  for 2 nights dinner is chump change.  I’d say go, it might change your life, as has every conference I’ve attended even when I didn’t know why I was going (and still often don’t).  I can say that strange amazing unpredictable things happen, but mostly OUTSIDE the conference…especially when it’s still going on.

Logistically the odds of getting these bonified IM gurus (and some false prophets) in the same place that you can actually talk to them is 1-2 times a year rare if ever, and when having fun and buzzed they are very candid and many will talk about anything you’ll never hear in a product. You get to see them off stage/camera and who are real and who are posing.      While I have no doubt that next June somebody will likely find another reason to put on a event at the Hard Rock, but I’m reasonably confident it won’t be Magic Bullet put on by Amish and Jay, for reasons they will probably announce at the event.

If you can’t go it’s not the end of the world,  it’s not impossible to talk to many of these people at any other time than the conference, when the groupies are after them…if you have something of value to bring to them.

However a more pragmatic question as to the whether or not it’s a good idea to spend the cash, is after the end of a long day or two or 3 of conferences, with libations (doesn’t take that many $1K attendees to keep it flowing all night), the creme de la creme of the IM mafia in town only for a few days…away from parental and family obligations…, if anybody is going to not be sh*tfaced enough to remember either of the nights or who you are ..or if you’ll remember anything either 😀

Going to these events tend to be sort of a high speed blur, even when fully awake+ caffeinated.



Video Boss 1.0 Review..what’s in store for 2.0?

UPDATE: If you want access to my $1M Video Boss Bonus, check it out here.

So last year I took the plunge on Video Boss 1.0, while not perfect, it was a good investment that paid itself back shortly after getting it, I wanted to cover the pros and cons of it.

Over the last 10 years I have worked directly with Emmy award winning teams, Fortune 500 clients, on cutting edge video, in the very heart of entertainment: Hollywood.

Despite all that amazing experience, Video Boss’s training helped me realize: when it came to video marketing I was doing *everything* wrong. Which caused me to look a bit like this.

Shortly into Video Boss (even just the prelaunch content) I learned a ton about video marketing, and more importantly putting videos to use in generating money in my business. Like Video Boss is one of the only courses I’ve bought that actually paid for itself using the tactics they teach, actually in a very short time.

Video can be done cheap, without fancy tools.

This took me back.   Coming from the “real world” I’m used to the traditional video route where you have to use heavy weight tools, like Premiere and AfterFx, beefy machines, and HiDef cams etc.  After shelling out about $5K to get in the door every year another $2K  “tax” comes to get the next greatest version…which always seems to be needed if you work in teams as the file formats always manage to be half compatible.    To be honest I have kicked myself at times for spending this, year after year, as half the time buying into these monster packages, I use 1-3 tools, and never touch the rest, but Adobe is sharp in their packaging their pricing it almost always is cheaper to buy the whole set if you want more than 1 tool.

To contrast Video Boss teaches how to use common tools like Keynote, Powerpoint dialed up to 8 when most people stop at 1 or 2 to get what is easy to mistake for AfterFx work, without the labor.

Funny enough even as a “geek” I had never really even heard of Keynote. What made me really fall in love was it was with the near motion graphics quality when it was shown in the launch of Product Launch Formula 1.0 (which I didn’t realize was done by Andy Jenkins using Keynote and a old laptop).   I was so impressed, since Keynote is only available on a Mac so I plunked down $350 to buy a used mac mini off ebay (same could be had for $150 today…you don’t need powerful boxes for this).

Then I spent about 8 hours learning Keynote, creating 2 videos (one for an affiliate contest, the other for an offline client) ONLY using keynote and a USB headset,…nothing else gear wise was needed, keynote has a neat mode that lets you get record the audio and output to mp4. Then via a couple sales, I then made the money back on the training, AND the mac mini is a great home theater +music box that will be around much longer than the use of my Adobe software licenses.  Pretty good deal! Sadly that’s all the money I made using video as I realized that much of the workflow could be automated, so that’s what I’ve been working on for about a year now 😉

Want to really reach people with video? Drop the Hollywood Expectations, in fact don’t use video at all…

Another major problem I found in doing video, is having such high expectations, they really aren’t needed and in fact ..really get in the way.

You’ve probably heard the saying owning 20% of something is better than 100% of nothing, and that is true in video. Perfect video just never gets done, there is always something that can be done better…and really bad video is better than most good text, so 20% video I’ll talk more about is good enough.

First, we are seeing a shift in the world, Youtube democratized video, anybody with a smart phone is now a videographer. This is very empowering, if you have a passion, you now have a voice and an outlet to be heard, without years of esotaric knowledge or equipment. Videos with millions of views, are just passionate people being themselves, crappy camera, crappy lighting and crappy sound…it doesn’t matter. For example: Gary got 14Million views just by being goofy and doesn’t talk at all!:

What I found is by expecting myself to do polished work, I just never did any of it.   Running several companies in startup mode, it’s hard enough to break out the video camera, and never enough time in the day to fiddle with AfterFx as much as I’d love to, it just kept getting put off and put off and put off, till months would go by.

In the Video Boss Training learning how to Using tools like keynote and powerpoint you don’t even have to use real “video”… just slides with good enough content and some effects.   This was WAY easier, as it didn’t matter what I looked like on video, I didn’t have to memorize a script just read while the presentation played. I was able to find I could do videos in 1-4 hours by dropping the standards, and guess what…in testing these “ugly” performed better from a marketing perspective than some of the polished videos I’ve been a part of with emmy award, and I could create even 100 of them, in the timeframe of doing one the old fashioned way.

The Uglier the Video the better?!

The other revelatory thing was learning using a similar approach from Ryan Deiss in his “ugly video” sales letters.  Where using a similar no-video video got him 3x the conversions over the long form sales letter,and by being simple, there is nothing to get in the way of your message.

Ever watched a bad sci-fi show/movie and seen really unbelievable bad effects? Those that probably took millions of dollars to do and required talented teams months of research to get right but still looked bad.  Well guess what the same thing happens for normal video as well.  If you watch any amount of TV or movies you are unwittingly accustomed to multimillion dollar production baselines, which makes everything seem smooth and polished, anything half assed, looks like wanna bes with a crap budget.

The good news is by dropping the bar to simple text and images, and stock transitions, you can “get away with it”, there is nothing to trigger the high quality detector, In fact done properly it’s sort of hypnotic, like being a kid having a good read-a-long storytime.

All the Gear in the World won’t help unless you’ve got a good script…

This is one area that I thought was well worth it in the training as there isn’t much in the way of copywriting towards the unique aspects of video.  Basically if you spend $2K at a community college learning video, you learn the nuts and bolts of making video (usually with heavy tools), but you’ll never learn how to create video that generates sales.   Video Boss training has several formulas for creating scripts that sell. Like the “FAB” Formula:

  • Feature
  • Advantage
  • Benefit

I’ll bet they cover that in the launch video.

The Downside to The Video Boss…

Video Boss did have some things that could be improved, and hope to see in Video Boss 2.0.  For one there was a LOT of content, many modules, and as typical in these online courses it’s hard to know how much is there, how much is left, and  remember what you watched and what you haven’t., plus what you got out of it, and what you need to revisit.

I would strongly want a checklist and transcripts so it’s easy to skim and delve.  Video is great, especially in the hands of a entertaining master like Andy, but the essence can often be conveyed in text faster…plus reviewing it’s impossible to watch 40hrs of video multiple times.

What’s new in Video Boss 2.0?

It’s hard to say for sure as it’s all been so hush hush.

So as you know video boss 2.0 is in prelaunch  and I am putting a bonus with some of my video tricks, and …access to service that has been in stealth mode for months, that does ALL the work FOR YOU.  But between here and then I will have some other posts on video coolness. So stay tuned.

Keeping the Attention of Google

Everybody who wants to rank on the first page, has mastered the art of getting and more importantly keeping Google’s eyes on them.

When I say attention getting, if your website/blog was a bubble,  would it be like the mesmerizing  ones in the video, growing over time, people can’t just help interact with? or say a lonely beach ball half-flat sitting in the sand?

What does Google look for these days?

I’ve been studying several 5+Million a year SEO gurus (reading 3+ courses at the same time is good way to become an “instant expert” on a subject as people cover different ground!).  While all have the same goals:

  • get ranked,
  • get traffic,
  • get money

and many have identical mantras:

more links, more content, more links, more links… more links!

As you may know that Google has changed recently and some of what worked 6 months ago is no longer working quite as well. The kicker is that somethings still appear to work initially, then 2 months in your site has dropped off.

One of the newest factors is what I call “proof of life” in particular that google can see.  The good news is you may already be doing some of this already, but maybe not for the exact reason you think you should be doing it, or the reason Google wants you too.

What is proof of life?  basically your website is a building of sorts -like your home , you can consider it’s rooms are your pages, it’s halls and doorways are links between them.   But what good is a building without people inside it?  Google is wondering since they aren’t allowed typically to go in, is anybody home?  So they listen for the sound of foot traffic, the raised voices, the sites of lights going on and off, the doors opening and closing, with people coming and going.  This evidence are what Google considers “proof of life”, and makes a home a home!

As omniscient as Google is marketed to be, Google can’t see very much really. Since they don’t own your site, they aren’t allowed to go inside unless you invite them (rightfully so).

Parked out in front of the house,  they can see people going in the front door..or sneaking in a side window, often they can’t see them leave through the back be it in disgust or full and happy.    They can’t see the party going on in the living room.   Even though on the floor plan the master closet is bigger than the bathroom, they can’t tell the later is way more important (regardless of what women say…).

Worse when driving down the street looking at one house after another,  they can’t tell the guy who’s on permanent vacation with the home automation  that turns the lights and stereo on/off, sprinklers to keep the plants alive, from the couch potato who is actually home but comatosed on the couch.   From the street they can only go with what they see on the surface.

Google wants to asses each site right,  as they want to see proof that you take care of the traffic they send you, it costs them a lot to get those eyeballs and in the right hands it is worth a lot of money.  There are also many thousands of others wanting to get the precious few 10 spots.  It’s no longer good enough to just get content and some links as that’s what most everybody else is doing.

Show Google you know how to abide by their rules, know how to throw a continual party, demonstrate to take care of people and keep them coming back for more, they give you a good quality score.  Contrarily if they see a big empty lifeless vacated building you get a low quality score no matter how impressive it looks, how much marble and gold and how much you attempt to pay them.   In paid traffic this is you may have heard of the “Quality Score” same thing now matters for SEO as the PPC world and SEO have ALREADY merged.

Let’s take an example.

Two people searches for the latest Harry Potter book, Google shows them a bunch of pages which have been out for awhile, they hope are what the user wants one of these is, the other is

First user clicks through and see the paperback at this point google can no longer see what’s going on, the user is in the private proprietary world of’s store.   The end user decides like many others to get the brand new limited edition hardback version instead, which ideally they would have liked found first. Google and we would love to have that happen but it can’t see that, as it’s not allowed inside.

Second user clicks through which has Google Analytics on it’s pages, and finds the same paperback and the same ad for the hardback. So clicks through to that second page. This time Google sees that and the hundreds of other people that day who did the exact same thing and starts boosting that hidden hardback book in the search engines.  Eventually because it has the HarryPotter in the domain name it eventually beats for that search term, despite Amazons awesome brand power and bazillions of backlinks, primarily as Google can see that the inner “hidden” page has value to real people by evidence of the repeat traffic to it.

NOTE: you shouldn’t put trademarked terms in domain names unless you get permission or like cease+desist letters from lawyers.

In order to see this Google has to see this traffic via it’s “eyes and ears”

I think most people think of Google like a giant brain.  Did you know Google had eyes and ears too?

You may already use these sources for your own purposes, then if so, congratulations you are ahead of the game!    What you may not have known is Google is watching those too to keep an eye on you! (whether you want them too or not).  This is to be able to find the people creating crap sites with no value, from the ones creating real value.

These poweful tools have cost millions to develop, the best part is that these are all free to use as theyare subsidized by google, as both you and Google need the same data to make heads or tails of your site doing well or not.
Google Analytics is direct sensing the viewers entering each room.  The javascript based, cookies can see people coming back multiple times, see if people are spending lots of time.  Spending time or not, they can even track what parts of a video are watched most often.
Feedburner is basically it helps keep google in touch with what’s going on in your world.  Be instantly notified when things changed on your site as they change, rather then them having to go door to door.

By signing up for feedburner, wordpress automatically notifices it when things (new content, changed content, comments etc)happen. This entrices the google search bot back to revist your site other wise it might not get back for weeks or months.

Unlike other rss aggragators, google can see the number of subscribers and the changes to subscribers this is another form of relevance..are people listening talking about or even stalking you?
Alexa is a 3rd party that they can hear the sound of footsteps across the internet. Alexa looks at the ISP traffic to get a first hand feel of the pulse going across the wire, to know say that AOL has more people than a small college ISP and that people on AOL like walmart, and college kids like facebook etc.  Like analytics they want you to claim your site is yours with a special

UPDATE this correction from Jonathan Van Clute, thanks Jonathan!

JONATHAN: Alexa as far as I know, only knows about
traffic that has the Alexa toolbar installed.  That’s why its data is
always so damn screwy and skewed towards internet marketing stuff,
because it’s mostly IMers who install the toolbar.

TROY:  You’re right!   I did a check and none of the various Alexa/compete have direct access to the traffic, thus use browser plugins to sample this data hoping to generalize and extrapolate to the whole web. This has limits.   All the Alexa/Compete/ are far from the actual pulse of data that say mobile networks and ISP’s see, which I’m sure google will eventually find a way to have anonymous access to.  Can’t help but wonder if that’s why they are also part interested in OS Android/etc.

Alexa is also owned by Amazon not Google doh!

How to keep Google’s Attention?

  • The fundamentals are more important than ever. Links are still important, content is still important.
    • with millions of pages, you need more links, higher quality keyword rich links and relevant links from relevant pages to relevant targets.
    • you still need a base of original valuable content that is well structured to catch keyword traffic. It’s not enough to write about whatever you want as that’s what 100,000 are doing the exact same thing.
  • Google needs proof of life on your website. This is a new one. Websites are living breathing creatures, Google wants to see proof of life with their own eyes and ears (google analytics, alexa, feedburner).  So signup for those services and get it integrated on your sites (you shouldn’t have anything to hide right?) When you start dipping in rankings, or just starting out get traffic anyway BUY your way or BRIBE your way, paid or not, until google is convinced you are still living and have value.
  • Constant content of value, again websites are living growing creatures, they should grow and change.  This isn’t too hard – 2-8 new articles/posts a month or more just enough keywords, outsource this if you have to. The better you do at this, the less you need to rely on tricks or hacks that stop working to get all you want.
  • Be human!, casual conversational even controversial as at the end of the day the net is all about people talking, thinking, linking and clicking! websites are a conversation just captured on the web, keep the conversation going!

Why Proof of Life became necessary and is way of the future.

As you know understanding what makes search engines tick can be worth millions or even billions and in this economy the difference between food on the table and rent paid, from no job. For shrewd/smart people it also means the difference from living the “internet” lifestyle with no job to working in some oppressive 9-5 work environment, with crappy commutes, bastard bosses, lame coworkers.

The web is largely machines trying to sort filter the mess of people scribbling whatever pops into mind at any given moment, that the web is.

Since it’s a machine, it can be fooled, so what has also happened is shrewed people have gamed and/or spammed every loophole they could so that Google would be “tricked” into getting better rankings to get big paychecks, with no real care for sustainability.

This unfortunately created a lot of disposable crap sites, that people like us hated. Google had to evolve defenses and grow more sophisticated to defend itself.

In the beginning backlinks were all that mattered (that’s what Google’s PageRank patent is about), Now links can be manufactured or gotten by the 10 of thousands via numerous legitimate or spammy ways. Obviously Google spends a massive amount of time walking over those links one by one so wants as few of them and as high quality of them as possible, but how do you tell if it’s a good link or not?

Links with relevant keywords in the anchor text were better than no words but still not much information there to know if the millions of people linking with the keyword “dog training” are good links or bad links.

Looking at the contents of the page would help, which took quite a bit of brainpower as that meant Google had to start reading the webpage much as you do, looking for “good”, “relevance”, “value” which can’t easily be measured objectively as Google being a machine doesn’t get. With the endless stream of pages this also is very expensive to process.

Really at the end it’s really about content right? we spend most time reading rather than clicking. Google figured this unlike links is also harder to fake, as it cost money and time to create good content. So they changed algorithms to focus on content.

But google isn’t a human, it can’t really understand much.  So content too was gamed and automated by smart people. By techniques of spinning content and ripping from others via data feeds and searches, it’s easy to create thousands of sites without any original content (aka autoblogs).  While this isn’t 100% bad, as some sites (e.g. newspapers) also use datafeeds (e.g. associated press)

This also gave rise to hundreds of thousands of crap sites, just enough structure to clumsily rank for a term, almost no content to qualify for adsense ads.  Basically a adsense classified ads.   However this is largely google’s fault as they incentivized this entire industry, and probably aren’t too put out as they have made billions off of it.   But still it’s gotten out of hand.

Even without the spam sites, with 100,000+ to millions of pages, having good content isn’t good enough to stand out.  So Google upgraded their content requirements again: now to be considered a serious player you need to also have a matching keyword rich domain name, and various other organization that makes it easy for Google to digest and understand your whole site.   Thankfully these things that are built into WordPress like tags and again get for free and a little effort while posting.

Basically domain names are a part of content gauntlet. Getting new or aged is expensive and only a finite number of them exist.   You should think of the domain name as a part of your paid strategy and most probably should be looking into having more than one domain/site to reach all the keywords that are relevant, as the farther away from the main domainkeyword the harder it is to rank well. This tactic is are called by others feeder sites and is a more intermediate to advanced SEO trick.

This is basically where we are this year.

So where can Google go from here? what’s left.

We all generally want a smarter web, so we all find what exactly we want faster, as the problems get exponentially harder as you get up there. it’s easy to add to 10 with fingers, easy to multiple triple digits on a calculator, apparently next to impossible to balance the national debt.

For links you may have heard of the famous Travelling Salesman problem?  Wiki describes it as

Given a list of cities and their pairwise distances, the task is to find a shortest possible tour that visits each city exactly once.

Google has to deal with problems that are massively more complex every second of every day. As unlike the travelling salesman, google ‘s map grows massively everyday

Part of Google’s job is to travel every link it can across every webpage it can, grading and keeping score add up in a popularity contest who has the most legitimate links.   This is hard work! the more links that are added just finding your way around becomes…impossible.  The more chance for endless loops or no right answer to be found or at least at a affordable cost as there are bazillions of pages and links constantly coming in and being removed every second.

Even with Google’s massive resources, the web is much bigger than they are and growing exponentially. We are actually just at the dawn of the web.   Google already spends huge amounts on electrical power beyond many cities ability to supply, bazillions of computers to process all this data and PC’s are only so fast. There is only so much sense google can afford to make out of this never ending tangle of links so it takes shortcuts when it can.

Content-wise same difficult issues.   Google is at the core a machine, and while that machine is created by some of the brightest on the planet, Google bots still don’t get knock knock jokes, they can’t get the emotional truth of a song lyric and aren’t likely to anytime soon.  Even if google were perfect, there are limits to what google or *any of us* can do without more “real” data, take 1000 YouTube comments on Lady’s Gaga’s latest video saying “I love this song!” .  How do you tell if they are real or faked as they look the same!

Solving these are hard to potentially impossible problems with current hardware, and there is no likely breakthroughs for decades as they are that hard, some have been around for almost 100 years!

But as the web grows we still need a way to sort the 10 best out of the millions of possible contenders. You need to explore this proof of life to’s one of the few methods left and most aren’t using it strategically!

If you are aiming to get results SEO or PPC ask yourself if an how Google can see ALL your content activity and that of your viewers as it happens, to keep Google coming back for more. Show them your site is bustling with life. They will reward you for it.

So what do you think about this “proof of life”?

I know some feel that being transparent is evil, and in someways it is, it can in some cases allow your competitors to spot you in the crowd, and in any competitive niche, being #1 is like having a target painted on the back of your head to take you down.

UPDATE: I’ve had one SEO Guru tell me privately that so far he has 0 proof that this “proof of life” is a ranking factor, and has some sites that rank #1 by quality links alone with no measurable activity from google.

I think it’s inevitable though that the web heads this direction.    With content and links being gamed and limits in there’s basically nowhere for Google to go by purely content and link approaches in deciding what is good and what is not. It has to measure activity, see proof of real human life.

Going to use it? if not why not? Sound off in the comments.