TroyNotes » Marketing Mastery

Twitter Weekly Updates for 2010-07-04

TroyNotes — Sun, 04 Jul 2010 16:27:00 +0000

I love automation, fully configured blogs+plugins+themes in <4 seconds. How long does it take you? #

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3 ways to get those pricey Internet Marketing Guru courses for 1/2-1/20th of the price

TroyNotes — Sun, 06 Jun 2010 04:40:05 +0000

As a person starting out in Internet Marketing, especially to those not used to it, it’s easy to be taken back by how much an alternate universe Internet Marketing (and making money in general) is.

1) how much all these courses cost, it seems like it’s every other week that some $2k software is being released as the next cure for all evils. To be fair my local community college also charges $1K for a course but these are taught live, they are instructor lead and there is homework and tests to some form of accountability to get stuff done. In contrast many gurus are clearly knowledgeable but horrible inconsiderate teachers, who are often rarely if ever accessible to answer questions.

2) how much there is to know, SEO, PPC, Social Media, Copyriting, Domaining, Product Creation, Outsourcing, Incorporation, Finances, the list goes on an on. When you first get into the game and even a year later there is quite an astounding amount that it takes to have a business that has reached it’s full potential. The good news of course is you don’t really need but a fraction of all this to get going.

Anyway, I generally think that it’s a bad trap to get into the mega course de jour, especially when that same money could be getting products or websites on the market. But not to worry took part of it too, had I had the ability to do things differently I totally would llike the following.

So here are two tips to get that money to work IN your business rather than on your self.

1) Share the price with a friend
One is get a mastermind, preferrably local. Buy the courses under a shared identity, and pool them in a learning library. Better yet watch the courses together and talk about them.

2) Go Secondhand
Pick it up used. There is a thriving market for, often by people who have been suckered into spending $2K who would like to get some of that back. Just do a search on ebay for any of your favorite Guru’s, bet you’ll find something.

A valid warning is there are certainly courses that don’t age that well, e.g. I wouldn’t buy a book on Facebook from two years ago, too much has changed. But things “classics” from big name gurus like Frank Kern, Eben Pagan, that are delivered on DVD more often than not do not age that much. Don’t buy the hype about it being completely written from the ground up, if the course content is that brittle so will your business be by building on top of it. Just like a car, last years model will still get you where you need to go.

3) Get to know these Guru’s better.
Spend more time searching guru’s blogs and cross promotions, if necessary stalk them online. Here they give away a ton of free content that will get you 70-80% of what they put in these premium products. Odds are most are on yearly cycles. PLF1.0 becomes PLF2.0 becomes PLF3.0. Names and metaphor change the core concepts do not. Often by looking at last years blog entries you can find tons of useful info for free. Do enough research often the gurus leak enough useful but incomplete so that there really isn’t that much left to be incomplete.

4) Just don’t buy it.
Have to bring up this option. Your life will not likely implode or business fail or success typicaly by missing one of these products and odds are you can find the same information in a $2K course in a $200
course somewhere on clickbank. Quite the opposite by unsubscribing from the constant onslaught you might get things done. Having watched the gurus for a year, you may have finally found out, and they don’t hide this. They are a vampire mafia of sorts, they meet a few times a year to figure out what is working, coordinate and make sure that their launches don’t compete with each others, you are the cows they milk on a schedule for a very lucrative business that is often ungrounded in anything near reality as defined by the you can do this too. For all the value in each of these courses, if you live paralized life and never

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Twitter Weekly Updates for 2009-11-22

TroyNotes — Mon, 23 Nov 2009 05:27:00 +0000

Early black friday, Just brought a shiney CAD e300 mic for vocal work, on my launch videos, it's friggen huge! #
Double Early black friday, just scored a Vixia HF20 <$600…great low light performance, mic in put, HD great for doing launch vids. #

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Twitter Weekly Updates for 2009-11-08

TroyNotes — Mon, 09 Nov 2009 05:27:00 +0000

I'm seeing so many with web video problems, If you've got questions, I want to get you answers, ask here: http://www.troynotes.com/videoQ #
@jasonmoffatt maybe you should do a mini series/reenactment on youtube with stick puppets. in reply to jasonmoffatt #
@johnreese welcome back… reeseinator in reply to johnreese #
@JeffWalker have to give you a proper california welcome, "duooode, sup?" in reply to JeffWalker #

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Twitter Weekly Updates for 2009-10-25

TroyNotes — Mon, 26 Oct 2009 05:27:00 +0000

@RobertBucci thanks for the RT, and Perry's departure…amazing loss for the IM community! in reply to RobertBucci #
back from @jeffjohnsonseo 's AWESOME mastermind session at Dave and Busters, followed by drinking black and tans, 2 hours of video games #
hyatt place is neat, excellent example of marketing….upsells everywhere.
you can get a latte while checking in…it's the same person. #
BIG THANKS to @jeffjohnsonseo, wife and crew for having the mastermind. Dave and Busters was a perfect place. If you missed it: sux 2BU #
Thinking of doing a mastermind? having the hotel within walking distance of the location and that location be Dave+Busters! #
Hotel Room 2 doors down from elevator at 9am sounds like breakfast gameshow *ding* *ding* ssshoook *ding* ..next time get one farther away. #

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Twitter Weekly Updates for 2009-10-18

TroyNotes — Mon, 19 Oct 2009 05:27:00 +0000

Just booked flight and car for Jeff Johnsons mastermind. #
last week, used @masscontrolkern's Core Influence at a major presentation and won quality time with Luke Skywalker (Mark Hamill). #
week before that used @masscontrolkern's CoreInfluence with my I'do'm framework and think I have a good shot at getting 100K #
I just had @PerryBelcher infamous http://www.belcherbutton.com/ converted to flash, it's uber small and has roll over states. Using it … #
In my talk at #AdobeMax I also quoted @PerryBelcher "turd in a punchbowl" and got LOL's from the audience #
Is this The Ultimate Perry Belcher Button? http://bit.ly/19USxU (what happened to @perrybelcher?) #

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Twitter Weekly Updates for 2009-09-27

TroyNotes — Mon, 28 Sep 2009 05:27:00 +0000

Halp! I'm entering teh $100K AWS startup challenge looking for an extra eye to read over my application. DM me if interested plz. (cont) #
oh AWS= Amazon Web Services. Contest info is here http://aws.amazon.com/startupchallenge/ deadline is just a few days away on the 25th. #

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Twitter Weekly Updates for 2009-09-20

TroyNotes — Mon, 21 Sep 2009 05:27:00 +0000

new AMEX card http://www.plumcard.com/ cool terms pay early get 1.5% off, pay 10% get 2 months interest free. #
Hey @PerryBelcher @Ed_Dale. did you see Amazon.com just added PPC http://bit.ly/20MpsK #
@jasonmoffatt but then we'd all look like you, and really would you want all the competition…that's some serious shroomage. in reply to jasonmoffatt #
RT:@ED_Dale. Myna: Garage Band in Your Web Browser http://ff.im/-8izdO ..the team at @aviary are pumping out amazing apps, Myna is just 1! #

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Twitter Weekly Updates for 2009-09-13

TroyNotes — Mon, 14 Sep 2009 05:27:00 +0000

Listening to MassControl1.0 vids, nice quote from @Ed_Dale "Internet Marketing is a team sport"… yay requiring pads. #
I wonder when the OVER club will be OVER? and WTF is OUT, they are a team OVER+OUT. Like Simon and Garfunkel, Chocolate+Vanilla. OVER. #
LOL @Ed_Dale said "@ masscontrolkern is the rainman of the internet markeing community" *special needs*..like panthers and pirate ships #
@jerylmassini our wishes go with you…to come out whole and better equipped to really kick ass. in reply to jerylmassini #
@jasonmoffatt RT: Just realized i have a Lime tree in my yard. Now i need a Corona tree. … I want a chocolate milk cow in Antartica in reply to jasonmoffatt #
@johnreese damn hope you find him, …but good news dogs are WAY easier to find than cats or birds. I hope this story isn't OVER. in reply to johnreese #
WTF is up with european internet DJ's and their incessant need to interrupt decent techno music with stupid commentary? #

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Twitter Weekly Updates for 2009-08-30

TroyNotes — Mon, 31 Aug 2009 05:27:00 +0000

@MikeKoenigs District 9 …I loved the style of being non-over the top science fiction, and the potential for a new universe in reply to MikeKoenigs #

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