Video’s a really effective way to market. No, really – people spent twice as much time on sites with video, video attracts almost triple the monthly visitors, and that’s just the start.
And with video apps like Vine and the new addition of video to Instagram, you don’t even need cameras, equipment or a budget to start recording video for your business.
Here’s a run-down of all the ways you can do video on a tight budget – and their pros and cons so you can decide what’s best for you.
Quick, Creative Video Shoots
You can create some awesome, impactful video with just a smartphone and 6 to 15 seconds. Two video apps make it super simple to get your message across and make your business memorable. And they’re easy to share since they’re owned by Twitter and Facebook respectively.
Vine is Twitter’s video sharing app – and is the most creatively restrictive.
Vine limits you to capturing 6 seconds of video, which means you’ll need to plan your message carefully. But 6 seconds is plenty of time to make a memorable impact, demonstrated by the brands below.
Toyota experiments with 6-second stop-motion:
— Toyota Espa?a (@Toyota_Esp) January 28, 2013
And a local newspaper shares a wild moment from a concert in town:
— RedEye's Soundboard (@redeyechimusic) February 5, 2013
Video for Instagram
Instagram came to fame as a smartphone photo sharing app to take and edit photos on the fly. In June, Instagram announced new video features.
Instagram lets you record up to 15 seconds of video, with the ability to go back and delete clips to re-take them if you don’t like how they turned out.
Another win for Instagram video? Cinema mode, which features video stabilization – no more shaky camera while you’re filming with a phone in your hand.
Brands are already experimenting with Instagram’s video feature:
Like Lululemon, who found a fun way to show off their yoga gear:
Or Burberry, who took their followers backstage with sights and sounds from their fashion show:
Other Video Solutions
Vine and Instagram share the benefit of quick, easy video that’s super shareable – no fancy equipment required. But what if you need more than 15 seconds to tell you story?
YouTube and Vimeo are two free sites that can host your video and help share it with a wider audience.
YouTube is the most popular video sharing site by far, with over 1 billion monthly users and 100 hours of video uploaded every minute.
Best for: Video blogs, product demonstrations, or any video you want a chance to go viral.
Vimeo is a much smaller community of filmmakers and video producers. The site sees 14 million monthly users and 16,000 videos uploaded each day. On the plus side, it means your video has a better chance of getting found and seen.
But Vimeo is more focused on creative, artistic videos – the site was founded by a group of filmmakers who wanted to give other artists a creative online outlet. A lot depends on your video’s quality.
Best for: Creative, cinematic video. In a business’s case, this likely means creative video ads that will spark an interest in others to check out your service. The more creative you can get, the better.
The drawback to these solutions? They’re not quite as simple as point-and-shoot-with-a-smartphone. You’ll at least need to invest in a camera to get the quality results you’re looking for (and that people will want to watch).
What’s the best video solution for your business? Quick and quirky Vine or Instagram creations? Or more traditional online video formats? Share your video tips in the comments!