Category Archives: Exposing the Seedy Underbelly

List Control Launch- Observations

So if you’re like me you’ve probably getting bombarded by everybody, their brother, their dog with ticks and fleas all promoting List Control.  There is not a single link in this as I’m not selling it.  Just wanted to point out my observations.

First this Launch has had some of the largest bonuses I’ve ever seen some claiming to be  3x-10x the value of the product.  Probably because list building in and of itself is not rocket can be summarized by Frank in a single sentence:

Find what makes people happy, give it to them, and then sell them things that make them happier.

There are other list productions and email, to get to that point of being worth $2K means a lot has to be added on.

Ulterior motives central.

Prelaunch:

Four Day Cash Machine: while a solid tactic, note just how many guru’s promoting actually ran the offer recently?   This was part of Mass Control 2.0, in the ning forum a few people tried it, some had decent luck others got nasty grams from their list.  It really depends on how much rapport you have with your list, and how often you are communicating with them. If you talk like Frank then using his swipe copy is great, but if you don’t you may come across like somebody you’re not.  However it is a good tactic to have what I call portable products, that can be repurposed for different things. A stand alone product, a bundle with other things, a bribe in the future.

The CoreInfluence presentation,  which I found a -lifechanging- if  long-winded egocentric presentation, was originally to be shipped on DVD, but due to ‘production issues’, they just put it online, which is where the proving ground for the good karma machine giveaway in video 3 and the 476 double optins a day they cited as proof in the video.

I actually prefer online certainly don’t need another DVD copy (I have two already) but makes me wonder were there really production issues or was this desire to use the plugin and get the proof WAS the production issue? I don’t really care either way, just looking for truth in advertising.

While the plugin is a good strategy (a viral friend inviter, Frank private labelled).  How replicateable is that if the proof was gotten in this launch?  Launches are a form of inspiring temporary insanity (which is kinda what Launches/Mass Control are all about), much of the momentum for anything is riding on that.   When Elvis leaves the building can anybody just take the mic and stage lights to put on the same show?

The surprise bonus is  3 live days of training in San Diego, which will be filmed. I have been to Frank’s events before and they are fun, though Mass Control 2.0 was a pitch fest, getting people in the limited seats, makes those products prevalidated. You can hear the dialog in a quarter from now “these information was a sold out event, exclusive to people who spent $2K” so

It will force Frank to create 3 new products in the process, he gains the energy from the crowd so will do a better job, the DVD’s/videos will hopefully carry that energy.

Kajabi and the rise of the ASP.

The whole launch is running on Kajabi.  So again this launch (which say 500×2000 = $1Million EASY likely 3x that) . will be used, it wouldn’t surprise me if they have $50-$100Million in launches under Kajabi’s belt before they launch it..whenever that happens.  This isn’t a bad thing, but does make me wonder what’s beyond that.

Kajabi appears to be another step in the ‘growing up’ of the internet marketing community. The rise of the ASP (application Service providers).  In the tech space (where I come from) melting a server is likely to cost you and your team your job.  Here in the IM community though it’s viewed as a trophy of sorts as most don’t have enough traffic to even harm a host shared with 1000’s of others. So to the degree that Kajabi takes away that more power to them, and the better it is for this industry.

Kajabi has some interesting choices, I can’t tell if it’s good or bad.  They disallow people to put url’s in the comments field.  But given it’s a group of people that are all excited, all want attention, all are marketers, people just put the links in plain text instead.  Second where there are complaints or questions people reply to each other (even though there’s no notification). I understand that Kajabi is trying to keep the conversation on the topic of the lauch, but can’t help but wonder if they are missing the elements.  Slashdot and Digg have had this problem for years, in many ways getting on either of those sites is like a launch in the IM community, instant attention.  How they deal with trolls, questions etc via votes seems a less authorarian way to do it.

Magic Bullet System and Google Conversion Optimizer are also similar.

One of Frank’s core strategies

Do the opposite/unexpected, in the last video they changed from darks on whites, to lights on dark.

I’ve been thinking alot about Proof and Reputation lately.  I’ve noticed studying launch after launch that as

One of the facts that they pointed out was Frank made like $8-9Million last year. Mostly off of Internet Marketing related how to products, services (e.g. Mass Control Monthly at $10K/mo), consulting ($100K up front, 15% of results…on a launch like Magic Bullet this was a very nice chuck

Here’s another factor I use in my buying decisions.

Have I fully finished and gotten a return the products I already own.

Will the strategy work in my niche, e.g. Frank is celebrity based selling, might not work if you have a “I’ve got water, and they are thirsty” type product.

Is the information available in other places..odds are yes.

Will I absolutely have to have this information in the next month (when the training happens)

Will it likely be rereleased 6-12 months from now (e.g. List Control 2.0), might it be a better product then?

Could I use that $2K to generate higher ROI by using it on 1) more traffic, 2) creating products  3) hiring staff  ($2K is about 5 months of a high end Phillipino assistant, or 2.5 if you have 2-3).