Category Archives: segmentation

Advanced Email Marketing: Beyond The Basics

We know you’ve heard, but we’ll say it again – email marketing is the way to go when advertising your business.

A basic email marketing campaign is a really beneficial, not to mention easy, marketing strategy that you can utilize to increase your sales. The hard part is trying not to rush around cheering when you see your results.

But there’s even more to gain by refining your email list over time. You have plenty of options to prompt even better results from your messages. Here are a few of those options (and guides to help you with each):

Reactivation

Customers who remain inactive on your email lists (don’t open or click) aren’t doing you any good. There are many effective tactics that you can use to reach out to these subscribers with and bring them back to life.

Get the guide.

Segmentation

When you segment your subscribers, you divide them up into separate groups, which you can isolate and send targeted information. You can use this information in a variety of ways, such as offering special promotions to your most loyal subscribers.

Get the guide.

Analytics

These are the stats that allow you to monitor and see important statistics from your emails – things like click rates and how many sales have come from a certain subscriber. After all, the stats don’t lie.

Get the guide.

Optimization

Optimization is all about taking what you have and making it better – just like a successful email marketing campaign will do for your business.When it comes to email marketing, you want to have the most effective campaign possible.

Get the guide.

An Email Marketing Library

We actually have a library of guides that explain all of these processes, and many more!

Whether you are new to email marketing or a seasoned veteran, feel free to check out all the useful information in our guides. I’m willing to bet that you’ll learn something new.

If You Aren’t Emailing Yet

If everything looks interesting so far, but you’re still not sure about what exactly an email marketing service provider will do for you, I have great news:

You can play around with AWeber for an entire month for only one dollar!

We invite you to dip in your toes; if you like how it feels than you are more than welcome to stay with us, and should the water be too cold for you, you have a money-back guarantee – just call us, no hassles and no questions asked.

We are also available to talk to you personally about anything you might want to know. And please don’t hesitate to leave your questions in the comments below.

Two Keys To Email Success: Relevance And Segmenting

Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails.

Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email campaign. The two most important components they found? Relevant and compelling content and segmenting lists to target that content.

Compelling Content = Big Challenge

All the businesses surveyed agreed that compelling, relevant content is the most effective email technique for keeping customers interested and engaged. No one wants to stay subscribed to boring emails. And if your newsletter isn’t related to what they signed up for, your readers are going to feel spammed.



Your email content matters, especially with so many online distractions vying for your customers’ attention. The average online consumer spends about 51 seconds scanning over your newsletter. The actual content of your email matters for keeping their attention.

Despite naming content creation as the most effective email tactic, business marketers feel it’s also the most challenging. If you’re stuck for fresh email content, you’re not alone.

In fact, we wrote an entire guide just for you with some of the techniques we use ourselves to amp up our own emails. Download it to the right.

Key #2: Segmenting

It’s not surprising that segmenting an email audience came in as the second most effective tactic, since segmenting is part of offering relevant content.

Instead of sending one generic newsletter to your entire list, break your readers into smaller segments and send emails based on their interests.

Here’s a perfect example: you own a local shop and you also sell goods online. You get email signups in your store and online. If you create two segments – one for local customers and one for out-of-town online ones – you can send in-store sale announcements to your local customers and online sale alerts to your online customers.

You’re also keeping your emails relevant – your online customers can’t visit your store to take advantage of in-store sales, after all.

You can use more than just location for segmenting. Check out our free guide to the right for ideas on targeting your own groups of customers.

Do you agree with the survey? What are your top keys to email success? Share your own story in the comments!