If you are new to setting up businesses (even an internet affiliate business with no products of your own, no list of your own). A business plan is a great way to crystalize both to yourself the goals for your business. Even selecting an product to be an affiliate for, It’s very common to just skip this step of market evaluation, competition analysis and then find that you’ve spent hours on a project that couldn’t possible work financially…and that’s really what it’s about!
There are several different ways you can go about generating business plans, from paying somebody $2-$10K to do it (recommend hitting elance for this sort of thing). If you are interested in doing it yourself here are 3 softwares to help:
Quick Video Marketing does it. (and even tell you in depth how)
Just about every TV show does it.
Shouldn’t you do it too?
One common technique on TV is to use multiple cameras with different perspectives. This has the following advantages
When doing interviews or product shots, you can’t see everything with just one camera alone.
It adds variety and keeps the users attention.
It with cutting can draw the users focus.
With proper cuts and fades create emotion
It’s been tempting to get 3 camera ‘interview” shoots both for the blog and some info products, like one of the ones I do is a cooking show like feel, that would benefit from having 2 camera. One close up on the desk watching the hands, the other two adding variety to the shot of the cook and helpers. Since I use cameras like the flip, this doesn’t break the bank and still fits into a single pair of jeans.
For infoprenuers who are largely doing things solo, or need to be portable, and targeted the web, this class of cameras is easy to carry in a single bag, I just haven’t heard of many doing it.
Here’s a great 12 min video on how easy it is to do multicam editing in Adobe Premiere
While many of the pocket cameras out there support video, some do it better than others.
I actually use the Casio Exilim V8, which originally was $400 and top of the line, and now that 2 years have passed is down to $80-$150. it’s not 1080 HD, actually 640×480. But it extremely works well for web video and has some features I haven’t seen.
Here’s an example (with some compression issues)
[flash http://d1s6aedyk6vnny.cloudfront.net/insider/TroyNotes_Insider_Welcome.swf w=640 h=570]
Advantages over the Flip series
smaller than some of the other flips
It’s cheaper $120
7x optical zoom which you can use while shooting.
bigger LCD to preview content on.
it’s got a built in face tracking mode in the video, so within a small range it appears like you have a person shooting video with you. It only tracks faces..this rather surprised me when I found this out.
is the built in spot light (amazing for a camera so small). Great if you like working at night (ahem) It’s bright enough to stop ships from crashing into shores..amazing that such a small light can make such a huge difference in the video quality, if you don’t mind having blind spots afterwards.
the camera is a decent voice recorder which can come in handy at conferences or out walking.
is a decent camera and has a flash which can be used as the synch for multi-camera shoots.
You can occasionally get it online (refurbished) between $120 with shipping and handling and $150.. Just beware many (if not most) people advertising are selling the Ex-V7 which is very similar but had some issues with the shaking correction. But if you are willing to risk it, you can get those even cheaper, like down to $70 on ebay)