- @MikeKoenigs District 9 …I loved the style of being non-over the top science fiction, and the potential for a new universe in reply to MikeKoenigs #
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This video interview between Frank Kern and John Reese has been floating around twitter lately, it’s good stuff. and popular: 282 Comments at the time I viewed it. You do need to opt-in to watch it, and I don’t make anything off the opt-in, so if necessary setup a disposable email address and watch it, it’s worthwhile.
Several Remarkable things happened on the video.
Frank and John open with the important question,
This is like asking why average is so…average. But it’s a fair question, given that most people eventually learn to walk, to read and basic math. Why is it that people will buy every Internet Marketing product out there, yet not get any results. Why aren’t there more success stories?
Tony replies: Why is it 70% of people who are diagnosed with lung cancer still continue to smoke? or people disgusted with themselves being overweight reach for the chocolate cake.
Why is it that it takes complete failure before many people discover the right mindset to make it? while people surrounded by tons of resources, surrounded by the right books, the right time, the right people don’t do achieve what it is they desire?
I’ve been studying this for awhile, interested like the average reasons why people fail to help avoid that as much as possible when I teach as well as to avoid the pitfalls myself (challenging!)
There are darker reasons to why people fail online.
You really you should watch the video to find this out. I simply can’t do it justice in words the passion Tony pours into the message. Here are some of the first ones mentioned:
If you enjoyed this you should check out The 5 Guiding Stars to a Dramatically Better Life.
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Howdy Yall <–heavy Texan accent.
Right now I’m in Austin, unwinding after the amazing weekend at Perry Belcher and Ryan Deiss‘s Traffic and Conversion Summit. I wanted to Welcome the new people I met this weekend thanks for dropping by, and for those of you who didn’t go get you a brief update and share a few ninja or is that cowboy tidbits.
If you didn’t make it, sucks to be you. Probably $25K+ worth of information were presented this weekend, for some of us next to free, and there were some tips I’ve never heard anywhere including some real doozies submitted by audience members today, that took even Perry and Ryan back.
I’m going to use R+P from now to refer to Big Bear and Little Bear …er little Napolean, er Ryan and Perry.
Sadly this is going to have to be a short review..there isn’t actually a repeat product, and none of you will get to see it, it’s more to let you know what happened.
That’s how the event was sold. Definitely some Bullsh!t there.
First there WERE pitches:
but on the scale of pitchfestness these almost didn’t register, at say 2-4% .
Second it said only Perry and Ryan would be speaking. Not true either, there was 1 other standalone speaker on CPV networks (which I’d never heard of…but very cool, if scary if you get wrong) and probably 3-6 other assists, including some enlighting time with Ryan’s implementation team which was somewhat spontaneous. There was a good section on offline marketing and some impressive stats when using these approaches effectively.
That’s how it was pitched. Which immediately triggered, a bit of fear…that’s a lot time and info to focus. A tiny bit of bullsh!t. We ended at 1pm on Sunday. Got started late.
Still this was true in spirit, there was so much information we went over every day it overflowed, and will still be having a long webinar and a video to cover the things we couldn’t get to today. Like customer stick rate and the mysterious “Weapon”
Sometimes bigger is not better. My biggest concern about big multiday long seminars is wondering how much of the material that will be retained or can acted on once home. My experience with most events is the take away is very low, especially if there are multiple fast speakers. Even if your taking detailed notes as fast as I.
However they did several great tactics definitely worth cloning in your seminars, to maintain attention and tack comprehension. These I can share, use them!
These are excellent strategies used by R+P.
Eliminate Interference Just like taking off an in an airline. Have them turn off cellphones and laptops, encourage peer pressure so nobody has a laptop open. Email and web surfing are huge attention busters…
Do frequent breaks so people can get their coffee, net, nicotine fix as well as feed them sugar
Prenote Take notes for them ahead of time. Like use this printout to make taking notes for your audience 4x easier.
they printed out all the slides like this.
With the slide thumbnail on the left and several lines to jot notes on, about 6 per page, amazingly most the slides were perfectly readible at that size. Except for some white text on yellow background which is 100% readable exactly nowhere and drawing lines to point out important features on screenshots.
Give an action item page and hot tips. Basically a single page each for people to summarize key stuff, and keep it from getting lost in 100’s of pages of notes.
They offered relatively low cost unedited versions of the event in a non-downloadable version for attendees which is great. By day 3 my head was already full so I missed a ton. It would be even better if they had a transcription of the event so it can be skimmed.
Timed Delivery just like coated asprin. One of the most subtle tips is they handed out the printouts for the section right before the presentation. While this was somewhat a break in the flow it kept people from jumping forward and not paying attention, diminishing overload, and somewhat of an icebreaker when people were handing things out. Same trick works in continuity programs.
Rotate speakers. having multiple speakers with different styles helps keep peoples attention and on long breaks like this, keep people from burning their voice out. Ryan and Perry are perfect, almost like good cop and bad cop. They play off each other well.
Oh and deliver good content, and allow people to ask questions and raise objections is huge at keeping people’s attention.
The resultant focus was so intense you could hear the audience turn the pages of notes at the same time!
Perry and Ryan setout to create an unsurpassed value and totally overdeliver and pulled it off into standing ovation territory.
Standing ovations can be cliche, and generally being contrarian, I don’t feel compelled to join the crowd. However I’ve put on seminars of this scale and it was amazingly smooth. Most people will not appreciate how hard it is to make it look this easy AND record it AND order stuff. There were a few camera and remote control glithes, minor details, but they are par for the course. When it came to thank Perry + Ryan, and the options were, clap or stand or scream, I chose a and b, and I was one of the first ones up.
It’s the things you can’t predict that make going to these events so exciting. I have P+R’s stuff already from the solid and cheap get money from google system which has most of their products which I know reasonably well. I expected far less new information. For every hour of material there are onionskins peeled back, revealing of insights and tactics they never put into courses. The candid nature of talking about vendors, who’s good bad etc is something that usually costs seriously tens to hundreds of thousands of dollars in testing and headaches
I’m pretty sure this would be an IM event of the year, how often do you get the peek behind the curtain of guru’s actually making money in action? Unreserved access for 3 days to interrupt them while presenting with questions. The use of the nifty named things like “The machine” was just 1 of about 12 specific new invaluable things I learned, each of them alone being worth the trip. I’m so excited to start putting these things into action…and improving on them in a few cases.
One of the shocking and sad things is that this will be the last seminar like this for awhile..possibly ever. Unlike most Guru’s and one of the reasons I like them, is Perry and Ryan actually make more money of the real niche businesses than the do the IM training business, and since they haven’t touched those businesses in 6 months or more and have many new tricks will be returning to focusing on their biggest money makers and turning of the lights on new product creation for an unknown period of time.
Talk about Shock and Awe, I basically dropped everything I came to the conference with and came home with not 1 but 2 *Instant* businesses mostly created for me. This is how I feel:
Once backends in place, both are easily million dollar a year businesses, and eventually way way more and much better than the products I’ve been working on for awhile.
Friday my top product in development were:
Today it looks like
My mastermind group is going to be so confused shifting gears 😉
This was despite by best efforts at being a wall flower. Counter intuitivelyI ended up landing new amazing connections and new opportunities.
This shows creating products is easy and doesn’t have to be complicated, just listen to what people *really* want, look for holes in what’s out there or ways to make things better or faster or easier or cheaper, and can be made inexpensively and in time. Tap into pain points and enthusiasm of your core audience, interview them, if you ask the right questions and they will often amaze you with the insights of what they want and what they don’t want,
In more potential fun, one of the books at the hostel lending library is perfect for an iphone app. ..and it’s mostly pictures and almost doesn’t make sense as a book. 4 PhD’s created it, free and out of print. Same idea, different medium.
At the hostel I’m staying at, Beatles “Come Together” is playing, perfect theme….everything truly is coming together at a far more rapid rate than I had imagined. Needless to say I’m ecstatic about all that’s transpired. So I went out to celebrate, Guinness + skeeball, cafe’s, live music, wandering around downtown Austin, so many things to experience
Austin is a weird town, half of it is partying and half of it is closed on Saturday and more so on Sunday. Wandering in and out of stores, I ended up getting a killer if slightly loud texan shirt as a souvenir.
Heavy rock is everywhere here, the cab driver on the way back had DevilDriver cranked up and pointed me to a video of the largest mosh pit 3500 people and propellor hair spinning (watch it). Tripppy
It feels good to be heading home to LA tomorrow. Rock on!