See..Jim Henson was totally right, puppets aren’t just for kids.
I got a kick out of this parody of Frank Kern and Andy Jenkins. If you know them it will make you smile with the accuracy. Clearly an inside job… Got the blond hair, inside phrases and everything.
And it was done by an insider..at least partly. It’s Mike Koenigs’s team who is also based in San Diego.
Xraying this, I want you to take away from this video other than it’s funny. Funny is serious business.
1) Look and copy at the format in your own videos: Opening Branding animated element, clearly visible and readable logo in the top form a subtle call to action to click over to the site and find out more. Engaging content that is likely to be passed around. This *IS* an ad, but this is all under the radar because it’s been wrapped up in entainment.
To be honest, puppetry is probably much easier to shoot than live video outdoors and requires no makeup. You don’t have to look good on camera and you don’t even have to wear clothes. You can use any puppets you like.
2) Video quality and video scripting counts. Entertain + Inform and that takes having people who live and breathe this stuff. If you don’t do it, get someone who can. You don’t have to have fulltime people you should start thinking how to outsource this work on an as needed basis.
3) production values in the IM space are rapidly starting to approach that of TV. Just think 5 years go, video was nowhere, now it’s replaced most serious sales letters. At home hardly anybody watches normal TV on old “Tube” sets, I know because when I walk around my neighborhood in LA I see these old TV’s sitting on the curb right next to the flat screen box ready to be garbage collected. I hope your sales pages are in there too.
4) production needs teams of people, like that video was brought to you by Mike Koenigs’s “new” company which has at least 7 people to do the writing shooting, creative etc. How many people do you have in your team?
P.s. If you like adult puppets check out the ADULT improv + telepuppetry called Puppet Up. Puppets + Alcohol + No Holds Barred
P.P.S. If you like puppets you might also like a cartoon of Frank my team created. with Kung FU Surfing Action
I had been interested in the WordPressDirectUniversity event Marty is putting together since first hearing about it from one of my favorite semi-gurus Keith Baxter. The event has many of my best bang for the buck gurus speaking:
The Author of the go-giver to do a Keynote!
Anyway, Marty has just done slashed his door price from a fully justifiable $700 to $70, for 2 days (3 days if your VIP or Affiliate Pilot member). That got me to go, even though I really don’t have the time with several major projects near launch.
Here’s why, Ed Dale, Keith and Marty are highly skilled in the wordpress arts in getting low cost traffic and converting that into cash. Though a tad dry in presentation at times, seriously eye opening stuff with how they use plugins, domaining, to create very low risk sites, and even fun ones, where wordpress does everything from chop, slice, grate, talk, dance, write it’s own content etc., prior I thought WordPress was just a blog.
Also the author of the go giver book (which was highly influential to Magic Bullet and Frank Kern) is speaking.
He recently came up with a new version of the book which goes into more detail, I’ll bet he’ll be talking about that
Meet Marty Rozmanith
Marty is the host of the event, and runs a 7 figure business, understands CPA etc.
I met Marty at Mass Control 2.0, he stood out in stark contrast in a sea of pitches by not really pitching anything. He’s very genuine and we come from similar backgrounds in product design, and even CAD. He won bonus points for mentioning interface design and in particular Jared Spool, like this story on cockpit interface design.
Anyway after the extremely full weekend, I promptly forgot about him. That is until Keith pointed him out again.
The Event is at the Hard Rock Cafe, and everytime I’ve gone to San Diego it’s been awesome for my business and connections and just fun! it’s right near the ocean, and in the heart of the cool gaslamp district.
For all that it’s not going to be that expensive. There is a San Diego hostel that charges like $30/night, plus parking can be free if your willing to walk 6-10 blocks. Meaning you can get multithousands of dollars in training for less than $300 + whatever it costs to get you there and back. Plus who knows who you might meet while there! It’s exactly what you don’t know you don’t know that makes these events so important to go.
Anyway I don’t get compensated for this in anyway, just I think it’s an awesome sounding event, and I think you should go,if you can make it.
One of my favorite best bang for the buck, no bullshit gurus just had his IM training site taken down, not because of what he did do -which was create great content-, but rather what he *didn’t* do.
He’s was heading towards doing a a launch soon, of his killer ‘self contained stealth traffic system’. To get the ball rolling he ran a contest with a killer prize, with the scoring determined by number of comments, tweets, links found etc. Pretty brilliant traffic generation technique.
This got the competition blazing hot, and well some like to use *EVERY* trick in the book to win.
Some started spamming forums, ppc etc, which lead to complaints, which lead to the hosting provider shutting down Keith’s account, and ALL the brilliant posts, content, comments with it. Which really sucks as I was learning quite a bit from going back in time, and also from the community of readers I was starting to get to know and like. Thankfully I did take good notes so I haven’t lost everything. That and the recent announcement from Jeff Walker that he’s taking down the Product Launch Formula 2.0 site so he can relaunch it has also made me wonder how much these purchases are really just 1 year or less subscriptions. In all honesty here it is a year later, and I still haven’t gotten past module 2.0.
While I generally trust Keith, one of my biggest questions is what will happen in the course I and several others were in and which was paid for, and wasn’t compeleted before the site was taken down, quite the opposite we were just getting into the good stuff on traffic from multiple sources which Keith had graciously decided to expand on.
They were using the site both as a blog and a membership site for the paid content, which was a mixed bag in my opinion. When you have a active blog of say a post a day, it becomes easy to get sidtracked with all the content. Even if I love the content and the pitches, I feel it fair if you’ve paid admission to get a distraction and pitch free zone, so I can focus on the learning.
So really while Keith didn’t do anything wrong, it’s what he didn’t do which I guess is the lesson to all, in VERY being clear.
I don’t know the full scope of the damage, but it really drives home to me the need to 1) sandbox and 2) have backups/fallbacks. But I totally can appreciate how this is easy to put on the sideburner as how often do these sort of things happen?
From his email he says he’s working with the hosting provider but they are ..rightfully.. pissed so may not give the site back. Damn good thing this wasn’t his primary business! I’m guessing if he were using one of the various automated blog backups it would have been easier to get another hosting provider and the site moved over. Using dnsmadeeasy I can usually have a site switched over to a backup provide almost instantaneously (great for launches!!!)
Sandboxed the premium content site from the main blog would have helped, at least Iwould hope that if one site were taken down it wouldn’t destroy all the others. But I don’t know yet all the ins and out of hosting providers and how vindictive they are. Google will ban you for life for one bad account, I certainly hope we aren’t headed into a “you need a license to host a website on the internet” too.
I was intending to do a better job of explaining why Keith is so damn cool, and his approaches so stealth cutting edge, but I’m very busy trying to get more useful things, and now…until he figures out the site or an alternative, kinda doesn’t matter, as I can’t send you anywhere.
Intellinar? outsourced, so much I even took a month off while they built it.
My team runs the gamut, fulltime, part time, temps sometimes only doing a few minutes. The live everywhere, in my same town, in the US and all over the world.
I have over $50K of my own money in outsourcing in the last 2 years. Plus way more in working with clients in my development agency. I couldn’t have done any of it without my crack team of contractors. Many who work for $3.75/hr and do work that here in Los Angeles would run $60-$100/hr!. My full time team is 7, scales to dozens ..quickly and cheaply.. as needed.
What’s more is across hundreds of projects, many clients and . I have a near 100% perfect rating on Scriptlance, Elance and Odesk. Meaning I get it and I’m good at it, and I want to share with you some of the secrets how.
I’ve also had some wonderful failures I’d love to help you avoid. Which is exactly how I developed the RAPID model to help you
I really want you to get outsourcing (and automation) to work for your business, it’s the only way you can compete.
I also want you to get the answers to outsourcing without spending $2k on training. wouldn’t you rather have that working for you generating profit?
So what’s your top question on outsourcing?
Comment below and I’ll answer it in video over the upcoming weeks on exactly how I and my team do it.
I got asked today by Christian (aka PPCNinja) about what I thought of the Magic Bullet Conference in San Diego this last weekend.
It’s been so busy this week that I haven’t really had time to think about it. This video (shown in the opening part) does convey the feel of it. Well polished, with So Cal hip hop flare.
Overview of the Magic Bullet Seminar San Deigo
It was my first major affiliate conference so had nothing to compare it to.
These sorts of events have a lot of elements to it. The content presented, the world class speakers with their various niches, the various gurus who show up to see them. The people of like minds who have spent $2k to use the software, live and breathe this stuff,
Personally It was a very worthwhile event. I enjoyed most all of it, except got about 13 hours of sleep over the days, and had to use an alarm clock, not used to that… but totally worth it
There could have been no talks and it still would have been worthwhile. I met SOO many people which I doubt I could ever meet on the web. The material I learned gave a good balance of stuff I can use right now and more importantly where some of the brightest minds see the industry -and us with it- are going.
The Magic Bullet Seminar Speakers and Material
The seminar covered the arc of from the very basics, to stuff so advanced you needed an NDA to hear about it. There were no punches really held back on some black hat sort of material that become necessary evils in parts of the game to succeed.
They started with a heaping of mindset, which bordered on new agey at times..clearly the Mind Movies are working. I found this interesting becuase it was not money focused, and also because for the creative and techy types I normally hang with, there is an intrinsic force mindset is almost never the issue. Quite the opposite, creative types, have no problem with drive it’s the pragmatics of doing the work which isn’t creative and fun.
Part of the intial arguments was just being “present” moment by moment. Here I also had a disconnect. I’m rarely present. I’d rather be thinking of where I’m going next, the possibilities, and my goals. Especially when I’m driving for 3hours stuck in traffic with 3 hours of sleep.
Here’s a good story and a snapshot into my life.
The Magic Bullet Seminar started on a Friday early, and went late Saturday (Party!). I live in Los Angeles and had planned on getting down to San Diego the night before as the hostel I stay at was a block away from the Hard Rock cafe. I like hostels as they are cheap, and I meet interesting people there. I don’t really understand spending $200/night at these sorts of events, if you’re not planning on being in the room at all.
Late night and bad morning
Anyway, I have been trying to start up 2 new businesses in the last couple weeks, one the Local Business on Web, and I had promised a demo video and proposition to my first prospect. The video was well done given I started on it finished it in about 3 hours all the way from script,. slides, image research and voice over. I got done with that about 2am.
My other business is focused on amazon affiliate stuff and I have been in an excellent course from by SEO “free traffic” Keith Baxter who is one of my most favorite gurus. He was gave a presentation at the Magic Bullet seminar and gave a preview that afternoon on “stealth traffic system” or “self contained traffic system” finally understanding the power of his approach involving WordPress MU, I had a hard time not imagining the possibilities. I gave him some notes on his preview and he really seemed to like the changes I suggested.
3 hours came quickly. My roommate as cool and as absolutely brilliant as he is, is also crazy (as in institutionalized 2 times), and as I was trying to get out the door, asked if he could use my video camera and lighting gear..perfect timing. Grrr.
Getting to my car I find a parking ticket and then my car wouldn’t start initially and I was near out of gas.
I finally get on the road and about midway through Orange County I hit the sea of red lights of morning rush hour.
Amazingly none of that registered on my radar!
precisely as I wasn’t present. I was buoyed by the excited about the Seminar and meeting some people live I have grown to like, the mental freedom from completed many major milestones with a free slate the next few days and the euphoria of learning a powerful traffic source that I could use in any of my businesses. There was a whirlwind of what I wanted, being replayed over an over again blinding me.
During the open mic, they got a question about this from a guy who has the goal of making 50K a month and can’t really stay present.
I understood completely, and I gave him my approach,
A head full of info so much that you can’t decide isn’t always a bad thing.
I can’t tell you how many times that i’ve done something counter intuitive only to get there and find what something I wasn’t intending to do but needed to do in the first place
so often I trust my intuition.
In the end as long as you are moving forward to your goals, at a reasonable rate, then you win sooner or later!
I think of it like so, if you’re willing to sacrifice a few months or years to get freedom for the rest of your life, it’s okay if you don’t fully remember every waking moment of every day.
basically the first part was put by Amish eloquently: “Live it, breath it, see it, smell it, taste it, shit it“, to be get ahead of the average you have to be obsessed about this stuff.
They also pointed out that the best things happen offline. So get off your ass and go to live events. Networking and in particular the Media Buying is largely a negotiation game. The sales staff wants money, if they don’t know you they’ll charge you sucker tax/retail. If they like you the will charge wholesale…or even give you free.
I admit that negotiation isn’t what I consider fun. I was raised in a small family where bickering and bartering wasn’t a part of the culture. As an engineer I don’t think that way as Engineering frequently involves hard costs and hard constraints (e.g. budget bridges don’t stand up long) isn’t negotiable.
Business Mindset was next, primarily setting Smart goals
S = specific (e.g. having a campaign of $25/day each week, test 3 new offers each day, setup one campaign on TrafficVance and Yahoo every day)
M = measurable
A = achievable (obviously if your not signed up for TrafficVance that’s not possible)
R = realistic (no pink unicorns)
T = time for completion (e.g. when will you be done)
Here again I found myself disagreeing. Realistic? Fuck that. You need to have compelling goals to get you past all the shit that life can and will throw in your way. Entrepreneurs in particular have to deal with moving mountains and occasionally having them fall on top on you. It’s only after the price for freedom has been paid that a second life begins, one of immense possibility.
I’ve often remarked that being in business feels alot like a video game. Just when I think I’ve won the level, I was tired at step 8 of 10, and wasted at step 9, and I make it to step 10, some other big boss comes up on the horizon and I have to dig in even deeper to go to step 11. It’s only because I know that a few years in this game can fundamentally reshape every aspect of my life. Realistically what other options do you have to make such massive passive income and time, location freedom as net connected jobs?
Frank Kern – “Bad Muthafucker ” but retiring from IM.
This was a fun presentation. Frank could easily be a cult leader or a televangelist. Wouldn’t be surprised to see him on TV in the near future, if I actually owned a TV.
He said he was given the options of talking on 1) weed ‘n bitches 2) fancy cars 3) launches, but instead he decided to come clean and kinda say good bye to the IM world.
Some of his advice
“Thou Shalt Not Fuck Around”
“Don’t be Pussy” – e.g. if Adwords bans you get another account.
Setup your life so that you must succeed…if you fail you’re fucked. Which is exactly what happened to Frank quitting his credit card business, and when moving to La Jolla, having a $30K/mo morgage payment!
That was just part one of day 1 and my hands are getting tired so I’m going to wrap it up for now with a post I created earlier.
To summarize the affiliate side there was TONS of useful information. Lots of stuff I haven’t been exposed to, e.g. main stream double dipping, different pages for google bot and users. Going anonymous.
Matt’s Hayward and Matt Hill’s presentations were worth the price of admission. They are actually closer to the wavelength I operate on.
I feel like I’m name dropping, but really it was a small event 500 people of high quality people (think they had to spend $2K at the minimum to get in)
Many of the gurus live in San Diego and Jay and Amish are well connected to them. It started over bagels at breakfast on Friday and then went to the day after the late night party on Saturday night. It’s hard to throw a stick and NOT hit somebody important.
Here’s a list of some of the people I got to talk with.
Jason Moffatt – he was only there to see Frank as far as I know. We’re talking about getting him a surfing animation for himself.
Trey Smith(totally wanted to hear about the latest pranks planned…especially on John Reese)
Andy Jenkins (I got in on Video Boss and ran into him in the hall to tell him about some of the results I’ve gotten with Video Boss) and then later impromptu speaking lessons for talking to fast.
Keith Baxter – he’s one of my favorite “Gurus”, and first time meeting him live. I got a total kick out of him almost copying verbatim the suggestions I made on his presentation, and him even thanking me. I still can’t believe he used some of the gags I put in, intending to be goofy e.g. “the only thing I’ll be pitching here is baseballs”.. I’m actually working right now on getting his MU network in place, creating some blog builder tools to automate the process, of keyword ->silo-> blog network .very very excited.
Matt Trainer – he and I have similar backgrounds, and connected about me possibly helping him get his “Oh Shit” project scalable on the web.
John Jonas. – he and I disagree on several areas in outsourcing (I run a team of 7 for years and have had poor luck with my philopino fulltimers) but he gave a very rallying presentation and more people need to know about the option, outsourcing is key to my success. From talking to him now, I at least know more about why we disagree, and it could be that out of the 9 million philipinos, the 4 that I’ve hired and the 3 that I’ve fired doing my damndest just were bad apples. What’s odd is that I have so much outsourcing experience and such good rapport and productivity with my other teams I have had a hard time understanding what went wrong.
Jonathan Van Clute – he and I met over a year ago at Perry and Ryan’s conference. He’s a fun techy, even if he overcomplicates tracking pixels 🙂 Sitting next to Jon, at the hard rock party, I ended up meeting Ricky the CTO of keyword country and ended up geeking out about high end web scalability. Not often I run into software architects.
Eric (E2) on the MBS, very smart kid! and what an amazing position he is in to be have so much at so young, I really am looking forward to getting his presentation on video as he went so fast I couldn’t keep up with my meticulous notetaking, and also seeing what he does.
Also what impressed me is he actually sought me out after the event, gave me personal email to apology from the Magic Bullet crew about the multiple Andy Jenkins interruptions when I asked that question during the speaker Q+A. I got a similar sentiment from Matt Trainer. While ‘inconsiderate” I didn’t realize people felt so strongly about it.
Royce – the guy running the cameras crew. Been looking ahead at putting together an event in the next year, and turns out he’s in LA not far from me. FYI his crew created that cool opening MTV’esque video of Jay and Amish. I would have sworn that Frank’s video guy did it.
One of 3 or 10 or so affilates on CJ and Yahoo(?). I didn’t get his name as we were both pretty buzzed Thankfully I wasn’t so buzzed that when he left and I discovered his iphone on the bench I was able to run after him (through the crowd, jumping over security lines which got me scolded by security) and get it back to him, as I never got his full name so wouldn’t be able to find him and without his phone he might be hard to call.
Plus about a dozen other from all over the world. 2 From London, one from Germany. Australia, several in the US.
I have several of these people email addresses, I wonder if that would have happened if I hadn’t gone.
What’s possibly even amazing is I’m pretty introverted I rarely talk to anybody but close friends. I really had to go out of my comfort zone to talk so much. But isn’t that always where success lives? outside the comfort zone?
Exposing the seedy underbelly of the internet marketing world + Studying hard, and taking notes so you don’t have to.