If your interested in getting it, several of the guru’s are putting out bonuses that would add to the value. I’ve seen many online but here are a few of my favorites.

The “Magic Bullet System” BONUS List

John Cow (only 25 bonuses)

1. Private, closed door “CPA Money Fast-Track” teleseminar with Amish Shaw
2. Private, CPA Money Mastermind Think-Tank
3. LIFETIME ACCESS to PPC Kahuna (worth several thousand dollars)

I suspect that the fast-track seminar will cover the material already in the 8 weeks of training. I’ve gotten alot out of the masterminds that I’m in.

Get that Magic Bullet System with John Cow’s Bonuses here

Jeff Johnson’s Bonus

“I just got off the phone with Amish and I’ll definitley be adding my own twists to his magic bullet system software as part of my bonus. The funny thing about the software is that it’s really as much an SEO tool as it is a PPC tool.”

Jeff clearly knows SEO and affiliate sales, but he’s a bit hard to follow and hasn’t announced his bonus in details. But you can find out what it will be when it’s revealed here on Jeff Johnsons Underground Affiliate site.

Post a comment if you have a bonus you think I should be checking out.

Also check out the 7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

I’m going to cover some of the sneaky tatics used in this well executed Amish, Classic Kern Mass Control.

If you want to get the best training for marketing, just watch what the gurus are doing as they are using the latest tactics on you is what they are using. Frequently selling you what they did as next years course (1 year stale…). As a great plus, studying the material is free! even if you have to supply your own manual, but really given the amount of crap that most IM training consists of, it’s kinda like supply your own manual anyway.

Here are some I’ve noticed from this very well run campaign.

1) The sales process is getting more sneaky indirect: The first launch video was actually Frank Kern’s “State of The Internet Address” (278 comments) Amish and CPA was introduced almost like an offhand comment. No link mentioned, but priming the pump, because people are smart enough to be able to type a couple words into a web search (e.g. searching Amish CPA brings up his webpage 2nd hit)

2) Go Offline I actually got an hour DVD from Amish and Frank. I’ve actually gotten 4 mailings from Frank in my physical mail the last 3 months! All things are multi-k prices. Honestly I enjoyed a real DVD as I was unplugged from the PC + all the distractions that happens when I’m watching web video.

3) Go long but spaced out. All said and done I think I’ve seen about 3hours of video! across the various 6 launch videos each about 20 minutes. Contrast this to how much time you spend reading a sales letter if you read at all.

4) Train instead of Sell Each of the launch videos was talking and training in a highly replicateable fashion. Meaning anybody who watches the first 2 videos could clone the campaigns they showed. But they can’t clone the results for a few sneaky reasons they don’t cover. Two things they don’t cover is that they get a low cost per click based on getting so much traffic by leveraging all the tricks they know on the content network + banner ads. That the doubling of the profits was from the tool pruning and reallocating adverstising dollars. MORE money is made by pruning than by be getting more words.

5) Throwing away the Sales Page Note that they are skipping the sales page in favor of the adrenaline pumped infomercial…that’s what it is! The only thing it’s missing is the phone number to call now. The copy is littered with lots of hot buttons “get’s results, does it for you, delivers on a silver platter”. as any good tool pitch should do. I expect to see more of that in the future.

6) the product isn’t the point. This shows how the industry is changing. Like the game of monopoly as many people are trying to get a single roof over their head people in the game 5-8 years have teams of 10-20 and $250K tools looking to build their own networks.

But this is great, Amish can be relaxed about the pitch, as he is not scarcity minded…he doesn’t need the sale and people can pick up that. Amish and Jay’s real reason is they are trying to launch a CPA company. That way can give away all this stuff as in the long term they make way more money off the CPA company and obviously if the are able to do what they give away in the videos are doing better than 98% of the affiliates out there. This is a sneaky tactic, Frank calls “Low Self Esteem Success Chance” meaning in this case if the campaign was doing $500 a day, most people would be perfectly happy getting 10% of that, which seems ‘doable’.

7) Always Do the Unexpected. If you say you get 5 things, give them 1-2 extra. If you say that the official start time is noon, create an early bird list, and then email the evening before claiming to “test the servers”.

8)ASSEMBLE + TWEAK rather than CREATE which not a tactic for marketing, it’s a somewhat non-obvious tactic that isn’t used by most. great it largely leverages things that already exist, reducing the risk. A common failure I see is people either creating 90%+ everything from scratch in a vain attempt trying to be original, or creating nothing (PLR junk). This is a common problem people think they need to create so much website, database, products, when most everything has been done to some degree already. What exists is the best to start with for split testing as it takes a lot of work just to exist and be found.

So tomorrow morning Amish’s so called “Magic Bullet System” launches at noon. *insert drum roll*.

If you’ve been following along I’m sure many of you are excited by all the buzz and hype. Stop that! (for at least next 2 minutes). Before you shell out $5K ask yourself if it’s going to be another “hope lottery” ticket sitting on your shelf like some of those $2k courses you bought last year that you never implemented. Even if this system is better and does automate much of the grunt work, as magic as this system might be it doesn’t press the buttons for you, it doesn’t magically find your offers, it doesn’t come with an increased credit limit, it doesn’t guarantee acceptance into the various CPA networks or Media Buy. It doesn’t delivery money onto your bankaccount (though that would rock).

They released the final launch video Released today on the magic bullet system site, they finally announced the price of $2997 or 4 pay of $797 ($3188) and 2 two bonus modules taking it up from 6 to 8 weeks of training. Note I say more like $5K as you will still hosting, PPC budget, and if you get into media buys at least $1K to realistically get started.

They also reveal the real reason why they are doing this, as Amish and Jay have a new CPA network they are looking to get the most people onto, and they give free entry into that as they know many solo affiliate operators won’t be able to get into the door of the CPA networks.

It’s brillinat, they are getting paid over a milllion dollars to help train their CPA army in the exact strategies they want. To put it into perspective this launch if all 500 copies are sold is $1,498,500 (about half I’m sure go to affiliates), Amish and Jay show that they have occasional $100K days, and that’s just one of them. The CPA network doesn’t have the risk, and they get paid, plus they have other related tracking services that I’m sure people will need. Like I’m sure that this amazing software they are offering is not something you install on your own servers..who’s paying for it and how long?

When it comes to the offer, they are doing the classic Frank Kern style External Threat of 91K potential people on the opt-in going to buy it,…I call bullshit here. I bet they are referring to the number of people who opted in to see the first + second video, not including duplicates. This doesn’t mean that 91K people all have $3K and are sitting outside the front door fogging up the glass.

I’d wager that the ‘cut in line list’ is more like 2-4K. I’m betting since they are using a scarcity of 500 slots seems good that they will sell out within an under 3 hours, since everybody is promoting it, and unlike the info products out there, this was actually does automate most of the steps most people don’t like to do.

There no questions asked 100% refund without a timeframe. Not that most people even if unhappy would return it.

Click here to see the Best Bonuses I’ve found (not mine!) for The Magic Bullet System

Also check out the 7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

• Early black friday, Just brought a shiney CAD e300 mic for vocal work, on my launch videos, it's friggen huge! #
• Double Early black friday, just scored a Vixia HF20 <$600…great low light performance, mic in put, HD great for doing launch vids. #

Powered by Twitter Tools

• I'm seeing so many with web video problems, If you've got questions, I want to get you answers, ask here: http://www.troynotes.com/videoQ #
• @jasonmoffatt maybe you should do a mini series/reenactment on youtube with stick puppets. in reply to jasonmoffatt #
• @johnreese welcome back… reeseinator in reply to johnreese #
• @JeffWalker have to give you a proper california welcome, "duooode, sup?" in reply to JeffWalker #

Powered by Twitter Tools

Renaming this series, if you can get it done in 5 minutes or less it’s a quickie.
Ever seen those links at the top of sites like:?

Home > Products > Hardware > Hammers

or

The Apple Store uses it...

or

it's good enough for Billionaire Richard Branson...

Then you’ve seen what is called Breadcrumb Navigation (wiki).  It’s good for users, good for SEO and good for you and quick to get on your site. So why don’t you have it?

Bread Crumb navigation (sometimes wrongly called cooke crumb)  greatly reduces confusion in deeply nested pages or categories, both for end-users and search engine bots, and if you’ve got WordPress and Thesis it can be yours in less than 5 minutes. (you can probably do it without Thesis in the same time, you just have to be geekier)

How To add bread crumbs navigation in 10 steps.

1. make sure you have Wordpress and Thesis 1.5 or higher installed.
2. make sure you have the plugins Thesis OpenHook and Breadcrumb-navxt installed.
3. create a few pages, in the right side of each page, choose from the attributes panel what parent page you want, this will form the heirarchy for the trail.
4. In the Wordpress Admin section open  Appearance Panel>Thesis OpenHook.
5. Take a look at this visual guide to which slot you want to place the bread crumb. I recommend the After Title hook, find the matching slot in ThesisOpenHook’s dropdown.
6. Paste the code in the installation section here
   

   Using OpenHook to place Breadcrumb-navxt into the Thesis After Title hook

7. Checkmark “Execute Php on this Hook”
8. Click the blue “Little Ass Save Button” below it.
9. Preview the site, you should see it below the Title.
10. Think about ways to clean up the hierarchy or style it better with CSS+graphics (which is how we got the breadcrumb above).

UPDATE The excellent developer of that breadcrumb plugin sent me to these pages, which cover how to do it (with graphics).  I turns out that the original of this style of graphics was Apple.com

http://mtekk.weblogs.us/archives/guides/quick-and-easy-apple-com-style-breadcrumb-trail-for-wordpress/

http://www.jankoatwarpspeed.com/post/2008/08/14/Create-applecom-like-breadcrumb-using-simple-CSS.aspx

There are several tweaks that have to happen to get the rich graphics and CSS to work with Thesis, which is what shows up above.   Once we figure out some compatibility issues with Thesis 1.6, I’ll look into making it available.

Quality Answers and Utilities at no to low cost, to make your life easier..so you can focus on what counts making content and making sales.

Listen I know you’ve got questions on video on the web,  I know a lot and I want to answer them -I’ve already started as you can see in the previous few posts.

I’m doing this because I’m pissed off.  I’ve been astounded by how much bullshit there is when it comes to getting your videos on your website, and how complicated many make it.  And I want you to succeed and for that to happen, you can’t afford to spend weeks or months getting your sites up…as has happened to several of my friends and masterminders.

I know there is a lot of pieces ( video, video players, video conversion, video hosting, etc), but it doesn’t have to be complicated or expensive as others might have you believe.

I really want to get you guys focused on what matters…getting your content up on the web and making conversions rather than spending time on video nuts and bolts.

So here’s the deal.  Post a comment and ask any question on web video and I’ll answer it for you free.  My goal is to create a solid set of tutorials on this site to not only answer your question but also get those outsourcers you use up to speed.  At my consulting business I  routinely charge clients $200/hr for these type answers!

In addition I have a whole dev team who loves nothing more to build solutions to make your life easier, and help me in my own business which is much like yours.

So what do you really want to know about web video?

Put a splash image before your video

In the prior post we showed you how to get video onto S3 and onto your webpage using free tools in under 5 minutes.  That was so fast, we didn’t cover a great feature that gets more clicks on your video.

With and without splash image, which would you rather click on?

To show an image before your video loads (aka a splash image)  is great to get more clicks by helping users know what the video is about, the result is more people will click to watch the video and that is the point of putting them up on the web in the first place!  The alternative is a rather unattractive black box.

Of the various free media players, there is several that support splash images. Note this is built into a few different media players, but the following code only works with  FlowPlayer (an open source and free player), which we covered in the first episode.

FlowPlayer makes adding images in front easy..it actually supports whole playlists in it’s configuration!, basically a splash image will be just a playlist of 2 items,  the splash image and then your video.  The first will autoplay, the second will not, so it will pause on the image.  FlowControl has a nice fade effect to add polish.

If you’re using wordpress formatting it with the Visual Editor, can make it slightly finicky, your best bet is to copy the code below (stripped of whitespace) update it with the values you need and paste it instead where the 2nd “<script” block begins.  If you’re doing a normal webpage this step is optional.

<script language=”JavaScript”>flowplayer(“player”, “YOUR_PATH_TO_FLOWPLAYER_SWF”, {playlist:[{url:"YOUR_IMAGE_URL", scaling:"orig",autoPlay: true},{url:"YOUR_VIDEO_URL",autoPlay:false}]});</script

To Get an splash image here are a few options.

1. Use any image you have lying around…I like ones of dead relatives, they always get attention.
2. Create a title slide using PowerPoint, or a simple text editor and
3. Open up your video in a media player and capture a frame from it using a screen capture utility (built in to most Operating System with the “prt sc” button.
4. Create it from scratch to be all fancy pants.

TIPS

It’s a good idea to get your splash image like your video on the CDN,to keep it from clogging up your webserver.

To be safe, once up on the CDN, test the url to the image in the browser directly (to make sure the ACL is setup) then try it in the playlist.

If it doesn’t work in wordpress, create a simple text file and paste the flowplayer embed code into it ,save that text file as *.html, and test that in a browser till that’s working.  Then strip out any unnecessary whitespace to put it into the wordpress blog.

Save that working code into a place you won’t forget, odds are you’ll use it over and over again…especially if your successful.

Coming soon, what CDN’s are, the pros and cons of S3 as a video provider, higher end alteratives. Be sure to subscribe to hear about those and future episodes.