Tag Archives: amish shah

WordPress Direct University 2010 – Review part 1

It’s 4am and can’t sleep, head full from 2 days of packed content and networking at Marty Rozmanith’s WordPress Direct University figured I’d share some of what’s going through my head on a personal level, and a few take away tips, but mostly the former, so consider yourself warned.

First up, it’s 4am.  I’m sitting crosslegged in the sofa at the Hostel,  with a hint of the cool san diego breeze coming rhouhg the 4 giant windows. The fun gaslamp district is a ghosttown, contrast this to 9pm-1:30pm when it feels like Mardi-Gras.  The ONLY reason it stops at 2amish is city mandated that EVERTHING close round 2amish.  I’m pretty sure that even the clubs at the hotel  (e.g. the Hard Rock Hotel ) are subject to this curfew.  Of course that just means the party moves to the rooms. I’m actually greatful for the silence as I can get quite hypersenstive to

To be honest conferences are a giant pain in the ass,

doesn’t matter how good the last one was, it’s hard for me to get out of the house, they almost always happen at the worst times.

First  I have to drive which if you’re familiar at all with Los Angeles is generally more like synchronized braking.   I structure my life so I don’ t have to drive as I’m convinced that next to TV that driving is the biggest time sink.     Google maps with traffic does it’s best and recently got better by showing intown traffic, It typically takes about 45 minutes to even get to the freeway and that is plenty of time for the roadsystem to turn into a sea of life sucking red lights that mean your trip time may be doubled and your time sleeping halved.

Being the ace strategician, Generally between last minute preps and road dred, aim for 7pm and manage to put out of the house round 2am…

Of course once I’ve left the habit trail 😉  it’s easy to get commited and enjoy. Smooth Driving is very meditative, all sorts of thoughts percolate up  that you don’t normally get to see.

Second, as is typical for most conferences I go to, I usually get about 8-12 hours of sleep spread across 3-4 nights, AND I have to use an alarm clock. WTF is this internet lifestyle?!?  I don’t wear a watch, don’t have any clocks in my room other than those embedded into the device.  For the most part I operate outside of time by design, as freedom is important to me and it’s just how I operate best.  e.g. if the team is cracking or ideastorm, I work all night I do, if I have to sleep 15 hours I do.

Conferences are like mini job, you have to conform to a schedule,  have to sit in the chair, pay attention (else why did you come), and get to and from lunch/break on time else miss something.  WPDirect starts at 9am! Damn those east coaster boston peeps didn’t they see the sign “entering california?!”   🙂  But to augment caffiene,  Marty has been the opening speaker both days and has a deeply knowledgeable brain and a gift for conveying complex information and is almost registers -10% hype and bullshit meter.  Which makes it totally worth it.

What I like about these conferences that are organized around a real product/service is you get to put a face on the company in this case WordPressDirect and see the culture behind it.   It’s easy when everything is through the web to imagine that these companies are giant vending machines with unlimited robots, with impersonal email with various tracking tickets to forget that behind that, every reply is answered by a real living person.  n Companies like really everybody can fit into a single van.  Briefly if you’re not familiar with them, WordPress Direct is a way to quickly build keyword optimized blogs they host and they start at free. They are decent sized and have over 30K users.

Back to the story, I work out of my home, and between automation and outsourcing, most of my team I’ve never met live, and some I don’t even know what they look like.  We have great communication and reort Skype and Basecamp is MORE THAN AWESOME but it’s not the same flavor of seeing people light up, and the banter that happens when you least expect it.   Basically at times I miss the live part.

One of the other consequences of this internet, even if you sandbox your work and personal identities as I do is that the lines between life and work blur.  I’m always working, I’m also always on what others consider vacation. Just things are chopped up, an hour of 100% fun in the middle of the day, an hour of work when you should be sleeping.   Like right now some major projects some brand new some months in and near completion are in critical phases with many unknowns, so I have to constantly guide it here and there and do things only I can do else I become the bottleneck.   This is actually a great problem to have when your team is delivering christmas every day, it’s hard NOT to open your presents even if they are wrapped in email instead of wrapping paper, when they are asking you whether you want to get metaphorically a Million Dollars more in your business or a Year off, it’s impossible not to want to answer the questions, even if that means you are giving up sleep that will make it harder to pay attention tomorrow.

I’m not alone in this.  One of my favorite speaker (and hella funny Texan) Keith Baxter is in the middle of the major “Epic Traffic” launch. I guess the point I was making is that most the successful people I meet have intense freedom, but there are times when they work their asses 16hours a day for weeks on end and end up far more burnt out than you see in a normal job because there are no boundaries placed there and so much drive.

But for even all that. What I at least gain in these conferences is totally worth the sacrifices.  It’s counter intuitive, but honestly I think that for all the thousands of dollars of material I’ve bought, I get more far mroe from going to these conferences even when I have no idea what I’m going to get out of it.   For one there is a force feeding of content, be honest how often have you bought a product and it just sat there on the shelf. In a conference in a locked room it’s a bit like drinking from a firehose.  Second there is a dialog, you can ask critical questions directly, especially after. Thired you have to breath the same air .

After a year, I kinda feel like most infotraining is a perpetual industry to milk and sort of a hidden trick question, the only way to succeed is to counterintuitively stop learning especially from infobook. To be sure there are several awesome courses and you have to get your start somewhere, but I believe most pale in raw impact as some of these  live conferences -even the pitchfests-, and this one classifies technically as one, as every speaker is pushing something, but generally every presentation was the equivalent of a $397 course or more so value is being delivered every hour, so times say 5 presentations per day x 2 days = 10 presentations * 400 == $4K of training value alone. Often the way that these speakers are coordinated on complimentary areas, some of that you’d never voluntarily buy as you don’t think you need it, or worse you don’t even know it exists so wouldn’t ever find it.

Conferences are a bit of a secret society, the door admission price is the secret passphrase. I’ve met some who know this and have spent $2k on product they have no intent of using just to get access to right people in the right place, because major deals happen here.   Especially at smaller events like this, where else can you talk to the CEO and major gurus at length? share a beer with them, get candid answers?

Everytime I go I learn things that aren’t taught anyplace else, and probably won’t ever be.  Again live conferences are a sort of graduation from conventional do it yourself training.  Advanced levels are unlocked.  Rightfully shouldn’t in some cases as they are either super powerful and likely to be abused, and some are super complicated and so far beyond that it would take a year or so of training to be able to fully understand the impact, or that if everybody did it would completely fail.  Others are gems that are dropped in various conversations, either things you’re generally not supposed to know, or “common knowledge” they just don’t ever think to teach, things you didn’t know you REALLY need to know, like perhaps everything you are doing (that everybody else is doing) is either wrong or a poor use of time.

Damn the sun is coming up, I’m getting super sleepy  and the Day3 (which I was VERY kindly comped on…again the power of attending these sorts of things) is starting in a 3  hours, so hopefully I’ll continue this later, so much to talk about, so much has happened.

Troy.

2 days LIVE with Ed Dale, Matt Trainer, Keith Baxter, Amish Shah, Marty Rozmanith for just $67

Somedays it pays to procrastinate!

I had been interested in the WordPressDirectUniversity event Marty is putting together since first hearing about it from one of my favorite semi-gurus Keith Baxter.  The event has many of my best bang for the buck gurus speaking:

  • Ed Dale,
  • Matt Trainer
  • Keith Baxter
  • Amish Shah,
  • Marty Rozmanith,
  • The Author of the go-giver to do a Keynote!

Anyway, Marty has just done slashed his door price from a fully justifiable $700 to $70, for 2 days (3 days if your VIP or Affiliate Pilot member).  That got me to go, even though I really don’t have the time with several major projects near launch.

Here’s why, Ed Dale, Keith and Marty are highly skilled in the wordpress arts in getting low cost traffic and converting that into cash.  Though a tad dry in presentation at times, seriously eye opening stuff with how they use plugins, domaining, to create very low risk sites, and even fun ones, where wordpress does everything from chop, slice, grate, talk, dance, write it’s own content etc., prior I thought WordPress was just a blog.

Also the author of the go giver book (which was highly influential to Magic Bullet and Frank Kern) is speaking.

He recently came up with a new version of the book which goes into more detail, I’ll bet he’ll be talking about that

Meet Marty Rozmanith

Marty is the host of the event, and runs a 7 figure business, understands CPA etc.

I met Marty at Mass Control 2.0, he stood out in stark contrast in a sea of pitches by not really pitching anything.   He’s very genuine and we come from similar backgrounds in product design, and even CAD.  He won bonus points for mentioning interface design and in particular Jared Spool, like this story on cockpit interface design.

Anyway after the extremely full weekend, I promptly forgot about him.   That is until Keith pointed him out again.

The Event is  at the Hard Rock Cafe, and everytime I’ve gone to San Diego it’s been awesome for my business and connections and just fun! it’s right near the ocean, and in the heart of the cool gaslamp district.

For all that it’s not going to be that expensive.  There is a San Diego hostel that charges like $30/night, plus parking can be free if your willing to walk 6-10 blocks. Meaning you can get multithousands of dollars in training for less than $300 + whatever it costs to get you there and back.  Plus who knows who you might meet while there! It’s exactly what you don’t know you don’t know that makes these events so important to go.

Anyway I don’t get compensated for this in anyway, just I think it’s an awesome sounding event, and I think you should go,if you can make it.

http://www.affiliatepilot.com/go-giver

Amish and Jay Styles Magic Bullet Seminar Review

I got asked today by Christian (aka PPCNinja) about what I thought of the Magic Bullet Conference in San Diego this last weekend.

It’s been so busy this week that I haven’t really had time to think about it.  This video (shown in the opening part) does convey the feel of it. Well polished, with So Cal hip hop flare.

Overview of the Magic Bullet Seminar San Deigo

It was my first major affiliate conference so had nothing to compare it to.

These sorts of events have a lot of elements to it.  The content presented, the world class speakers with their various niches, the various gurus who show up to see them. The people of like minds who have spent $2k to use the software, live and breathe this stuff,

Personally It was a very worthwhile event.  I enjoyed most all of it, except got about 13 hours of sleep over the days, and had to use an alarm clock, not used to that…  but totally worth it

There could have been no talks and it still would have been worthwhile. I met SOO many people which I doubt I could ever meet on the web.  The material I learned gave a good balance of stuff I can use right now and more importantly where some of the brightest minds see the industry -and us with it- are going.

The Magic Bullet Seminar Speakers and Material

The seminar covered the arc of from the very basics, to stuff so advanced you needed an NDA to hear about it.  There were no punches really held back on some black hat sort of material that become necessary evils in parts of the game to succeed.

Mindset Matters

They started with a heaping of mindset, which bordered on new agey at times..clearly the Mind Movies are working.  I found this interesting becuase it was not money focused, and also because for the  creative and techy types I normally hang with,  there is an intrinsic force mindset is almost never the issue.   Quite the opposite, creative types, have no problem with drive it’s the pragmatics of doing the work which isn’t creative and fun.

Part of the intial arguments was just being “present” moment by moment.  Here I also had a disconnect. I’m rarely present. I’d rather be thinking of where I’m going next, the possibilities, and my goals. Especially when I’m driving for 3hours stuck in traffic with 3 hours of sleep.

Here’s a good story and a snapshot into my life.

The Magic Bullet Seminar started on a Friday early, and went late Saturday (Party!).  I live in Los Angeles and had planned on getting down to San Diego the night before as the hostel I stay at was a block away from the Hard Rock cafe.  I like hostels as they are cheap, and I meet interesting people there. I don’t really understand spending $200/night at these sorts of events, if you’re not planning on being in the room at all.

Late night and bad morning

Anyway, I have been trying to start up 2 new businesses in the last couple weeks, one the Local Business on Web, and I had promised a demo video and proposition to my first prospect.  The video was well done given I started on it finished it in about 3 hours all the way from script,. slides, image research and voice over.  I got done with that about 2am.

My other business is focused on amazon affiliate stuff and I have been in an excellent course from by SEO “free traffic” Keith Baxter who is one of my most favorite gurus.  He was gave a presentation at the Magic Bullet seminar and gave a preview that afternoon on “stealth traffic system” or “self contained traffic system”  finally understanding the power of his approach involving WordPress MU, I had a hard time not imagining the possibilities.  I gave him some notes on his preview and he really seemed to like the changes I suggested.

3 hours came quickly.   My roommate as cool and as absolutely brilliant as he is,  is also crazy (as in institutionalized 2 times), and as I was trying to get out the door, asked if he could use my video camera and lighting gear..perfect timing. Grrr.

Getting to my car I find a parking ticket and then my car wouldn’t start initially and I was near out of gas.

I finally get on the road and about midway through Orange County I hit the sea of red lights of morning rush hour.

Amazingly none of that registered on my radar!

precisely as I wasn’t present.  I was buoyed by the  excited about the Seminar and meeting some people live I have grown to like, the mental freedom from completed many major milestones with a free slate the next few days and the euphoria of learning a powerful traffic source that I could use in any of my businesses. There was a whirlwind of what I wanted, being replayed over an over again blinding me.

During the open mic, they got a question about this from a guy who has the goal of making 50K a month and can’t really stay present.

I understood completely, and I gave him my approach,

A head full of info so much that you can’t decide isn’t always a bad thing.

I can’t tell you how many times that i’ve done something counter intuitive only to get there and find what something I wasn’t intending to do but needed to do in the first place

so often I trust my intuition.

In the end as long as you are moving forward to your goals, at a reasonable rate, then you win sooner or later!

I think of it like so, if you’re willing to sacrifice a few months or years to get freedom for the rest of your life, it’s okay if you don’t fully remember every waking moment of every day.

Affiliate Mindset

basically the first part was put by Amish eloquently:  “Live it,  breath it, see it, smell it, taste it, shit it“, to be get ahead of the average you have to be obsessed about this stuff.

They also pointed out that the best things happen offline. So get off your ass and go to live events. Networking and in particular the Media Buying is largely a negotiation game.  The sales staff wants money, if they don’t know you they’ll charge you sucker tax/retail. If they like you the will charge wholesale…or even give you free.

I admit that negotiation isn’t what I consider fun.  I was raised in a small family where bickering and bartering wasn’t a part of the culture.  As an engineer I don’t think that way as  Engineering frequently involves hard costs and hard constraints (e.g. budget bridges don’t stand up long) isn’t negotiable.

Business Mindset

Business Mindset was next,  primarily setting Smart goals

  • S = specific (e.g. having a campaign of $25/day each week, test 3 new offers each day, setup one campaign  on TrafficVance and Yahoo every day)
  • M = measurable
  • A = achievable  (obviously if your not signed up for TrafficVance that’s not possible)
  • R = realistic (no pink unicorns)
  • T = time for completion (e.g. when will you be done)

Here again I found myself disagreeing.  Realistic? Fuck that. You need to have compelling goals to get you past all the shit that life can and will throw in your way.  Entrepreneurs in particular have to deal with moving mountains and occasionally having them fall on top on you.   It’s only after the price for freedom has been paid that a second life begins, one of immense possibility.

I’ve often remarked that being in business feels alot like a video game.  Just when I think I’ve won the level, I was tired at step 8 of 10, and wasted at step 9, and I make it to step 10, some other big boss comes up on the horizon and I have to dig in even deeper to go to step 11. It’s only because I know that a few years in this game can fundamentally reshape every aspect of my life.  Realistically what other options do you have to make such massive passive income and time, location freedom as net connected jobs?

Frank Kern – “Bad Muthafucker ” but retiring from IM.

This was a fun presentation.  Frank could easily be a cult leader or a televangelist.  Wouldn’t be surprised to see him on TV in the near future, if I actually owned a TV.

He said he was given the options of talking on 1) weed ‘n bitches 2) fancy cars 3) launches, but instead he decided to come clean and kinda say good bye to the IM world.

Some of his advice

“Thou Shalt Not Fuck Around”

“Don’t be  Pussy”  – e.g. if Adwords bans you get another account.

Setup your life so that you must succeed…if you fail you’re fucked.  Which is exactly what happened to Frank quitting his credit card business, and when moving to La Jolla,  having a $30K/mo morgage payment!

That was just part one of day 1 and my hands are getting tired so I’m going to wrap it up for now with a post I created earlier.

To summarize the affiliate side there was TONS of useful information. Lots of stuff I haven’t been exposed to, e.g. main stream double dipping, different pages for google bot and users. Going anonymous.

Matt’s Hayward and Matt Hill’s  presentations were worth the price of admission.  They are actually closer to the wavelength I operate on.

Networking Galore.

I feel like I’m name dropping, but really it was a small event 500 people of high quality people (think they had to spend $2K at the minimum to get in)

Many of the gurus live in San Diego and Jay and Amish are well connected to them. It started over bagels at breakfast on Friday and then went to the day after the late night party on Saturday night. It’s hard to throw a stick and NOT hit somebody important.

Here’s a list of some of the people I got to talk with.

Hosts: Amish and Jay again (I originally met them at Jeff Johnson’s mastermind).

Frank Kern – this was quite fun.  I was trying to get Amish and Jay to play a funny cartoon of Frank Surfing , but failed.
http://www.troynotes.com/1124/my-prank-of-frank-kern-and-surfing-kern-with-kung-fu-surfing-action/

Jason Moffatt – he was only there to see Frank as far as I know. We’re talking about getting him a surfing animation for himself.

Trey Smith (totally wanted to hear about the  latest pranks planned…especially on John Reese)

Andy Jenkins (I got in on Video Boss and ran into him in the hall to tell him about some of the results I’ve gotten with Video Boss) and then later impromptu speaking lessons for talking to fast.

Keith Baxter – he’s one of my favorite “Gurus”, and first time meeting him live. I got a total kick out of him almost copying verbatim the suggestions I made on his presentation, and him even thanking me.  I still can’t believe he used some of the gags I put in, intending to be goofy e.g. “the only thing I’ll be pitching here is baseballs”..  I’m actually working right now on getting his MU network in place, creating some blog builder tools to automate the process, of keyword ->silo-> blog network .very very excited.

Now I’m seeing if he wants to try out some of the landing page experiments.   Like my belcher button with roll over and sound effects.
http://www.troynotes.com/the-ubb-ultimate-belcher-button-wizard/

Some of the the Mind Movies crew,

Matt Trainer – he and I have similar backgrounds, and connected about me possibly helping him get his “Oh Shit” project scalable on the web.

John Jonas. – he and I disagree on several areas in outsourcing (I run a team of 7 for years and have had poor luck with my philopino fulltimers) but he gave a very rallying presentation and more people need to know about the option, outsourcing is key to my success.   From talking to him now, I at least know more about why we disagree, and it could be that out of the 9 million philipinos, the 4 that I’ve hired and the 3 that I’ve fired  doing my damndest just were bad apples.  What’s odd is that I have so much outsourcing experience and such good rapport and productivity with my other teams I have had a hard time understanding what went wrong.

Jonathan Van Clute – he and I met over a year ago at Perry and Ryan’s conference. He’s a fun techy, even if he overcomplicates tracking pixels 🙂  Sitting next to Jon,  at the hard rock party, I ended up meeting Ricky the CTO of keyword country and ended up geeking out about high end web scalability.  Not often I run into software architects.

Eric (E2) on the MBS, very smart kid! and what an amazing position he is in to be have so much at so young, I really am looking forward to getting his presentation on video as he went so fast I couldn’t keep up with my meticulous notetaking, and also seeing what he does.

Also what impressed me is he actually sought me out after the event, gave me personal email to apology from the Magic Bullet crew about the multiple Andy Jenkins interruptions when I asked that question during the speaker Q+A.  I got a similar sentiment from Matt Trainer. While ‘inconsiderate” I didn’t realize people felt so strongly about it.

Royce – the guy running the cameras crew.  Been looking ahead at putting together an event in the next year, and turns out he’s in LA not far from me.  FYI his crew created that cool opening MTV’esque video of Jay and Amish.  I would have sworn that Frank’s video guy did it.

One of  3 or 10 or so affilates on CJ and Yahoo(?).  I didn’t get his name as we were both  pretty buzzed   Thankfully I wasn’t so buzzed that when he left and I discovered his iphone on the bench I was able to run after him (through the crowd, jumping over security lines which got me scolded by security) and get it back to him, as I never got his full name so wouldn’t be able to find him and without his phone he might be hard to call.

Plus about a dozen other  from all over the world. 2 From London, one from Germany. Australia, several in the US.

I have several of these people email addresses, I wonder if that would have happened if I hadn’t gone.

What’s possibly even  amazing is I’m pretty introverted I rarely talk to anybody but close friends. I really had to go out of my comfort zone to talk so much.  But isn’t that always where success lives? outside the comfort zone?

What’s the Best Bonus for Amish Shah’s “The Magic Bullet System”?

If your interested in getting it, several of the guru’s are putting out bonuses that would add to the value. I’ve seen many online but here are a few of my favorites.

The “Magic Bullet System” BONUS List

John Cow (only 25 bonuses)

  1. Private, closed door “CPA Money Fast-Track” teleseminar with Amish Shaw
  2. Private, CPA Money Mastermind Think-Tank
  3. LIFETIME ACCESS to PPC Kahuna (worth several thousand dollars)

I suspect that the fast-track seminar will cover the material already in the 8 weeks of training. I’ve gotten alot out of the masterminds that I’m in.

Get that Magic Bullet System with John Cow’s Bonuses here

Jeff Johnson’s Bonus

I just got off the phone with Amish and I’ll definitley be adding my own twists to his magic bullet system software as part of my bonus. The funny thing about the software is that it’s really as much an SEO tool as it is a PPC tool.”

Jeff clearly knows SEO and affiliate sales, but he’s a bit hard to follow and hasn’t announced his bonus in details. But you can find out what it will be when it’s revealed here on Jeff Johnsons Underground Affiliate site.

Post a comment if you have a bonus you think I should be checking out.

Also check out the 7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

I’m going to cover some of the sneaky tatics used in this well executed Amish, Classic Kern Mass Control.

If you want to get the best training for marketing, just watch what the gurus are doing as they are using the latest tactics on you is what they are using. Frequently selling you what they did as next years course (1 year stale…). As a great plus, studying the material is free! even if you have to supply your own manual, but really given the amount of crap that most IM training consists of, it’s kinda like supply your own manual anyway.

Here are some I’ve noticed from this very well run campaign.

1) The sales process is getting more sneaky indirect: The first launch video was actually Frank Kern’s “State of The Internet Address” (278 comments) Amish and CPA was introduced almost like an offhand comment. No link mentioned, but priming the pump, because people are smart enough to be able to type a couple words into a web search (e.g. searching Amish CPA brings up his webpage 2nd hit)

2) Go Offline I actually got an hour DVD from Amish and Frank. I’ve actually gotten 4 mailings from Frank in my physical mail the last 3 months! All things are multi-k prices. Honestly I enjoyed a real DVD as I was unplugged from the PC + all the distractions that happens when I’m watching web video.

3) Go long but spaced out. All said and done I think I’ve seen about 3hours of video! across the various 6 launch videos each about 20 minutes. Contrast this to how much time you spend reading a sales letter if you read at all.

4) Train instead of Sell Each of the launch videos was talking and training in a highly replicateable fashion. Meaning anybody who watches the first 2 videos could clone the campaigns they showed. But they can’t clone the results for a few sneaky reasons they don’t cover. Two things they don’t cover is that they get a low cost per click based on getting so much traffic by leveraging all the tricks they know on the content network + banner ads. That the doubling of the profits was from the tool pruning and reallocating adverstising dollars. MORE money is made by pruning than by be getting more words.

5) Throwing away the Sales Page Note that they are skipping the sales page in favor of the adrenaline pumped infomercial…that’s what it is! The only thing it’s missing is the phone number to call now. The copy is littered with lots of hot buttons “get’s results, does it for you, delivers on a silver platter”. as any good tool pitch should do. I expect to see more of that in the future.

6) the product isn’t the point. This shows how the industry is changing. Like the game of monopoly as many people are trying to get a single roof over their head people in the game 5-8 years have teams of 10-20 and $250K tools looking to build their own networks.

But this is great, Amish can be relaxed about the pitch, as he is not scarcity minded…he doesn’t need the sale and people can pick up that. Amish and Jay’s real reason is they are trying to launch a CPA company. That way can give away all this stuff as in the long term they make way more money off the CPA company and obviously if the are able to do what they give away in the videos are doing better than 98% of the affiliates out there. This is a sneaky tactic, Frank calls “Low Self Esteem Success Chance” meaning in this case if the campaign was doing $500 a day, most people would be perfectly happy getting 10% of that, which seems ‘doable’.

7) Always Do the Unexpected. If you say you get 5 things, give them 1-2 extra. If you say that the official start time is noon, create an early bird list, and then email the evening before claiming to “test the servers”.

8)ASSEMBLE + TWEAK rather than CREATE which not a tactic for marketing, it’s a somewhat non-obvious tactic that isn’t used by most. great it largely leverages things that already exist, reducing the risk. A common failure I see is people either creating 90%+ everything from scratch in a vain attempt trying to be original, or creating nothing (PLR junk). This is a common problem people think they need to create so much website, database, products, when most everything has been done to some degree already. What exists is the best to start with for split testing as it takes a lot of work just to exist and be found.