Tag Archives: Frank Kern

Have Frank Kern and Andy Jenkins been replaced by puppet imposters? Krank and Jandy?!?

See..Jim Henson was totally right, puppets aren’t just for kids.

I got a kick out of this parody of Frank Kern and Andy Jenkins. If you know them it will make you smile with the accuracy. Clearly an inside job… Got the blond hair, inside phrases and everything.

And it was done by an insider..at least partly. It’s Mike Koenigs’s team who is also based in San Diego.

Xraying this, I want you to take away from this video other than it’s funny. Funny is serious business.

1) Look and copy at the format in your own videos: Opening Branding animated element, clearly visible and readable logo in the top form a subtle call to action to click over to the site and find out more. Engaging content that is likely to be passed around. This *IS* an ad, but this is all under the radar because it’s been wrapped up in entainment.

To be honest, puppetry is probably much easier to shoot than live video outdoors and requires no makeup. You don’t have to look good on camera and you don’t even have to wear clothes. You can use any puppets you like.

2) Video quality and video scripting counts. Entertain + Inform and that takes having people who live and breathe this stuff. If you don’t do it, get someone who can. You don’t have to have fulltime people you should start thinking how to outsource this work on an as needed basis.

3) production values in the IM space are rapidly starting to approach that of TV. Just think 5 years go, video was nowhere, now it’s replaced most serious sales letters. At home hardly anybody watches normal TV on old “Tube” sets, I know because when I walk around my neighborhood in LA I see these old TV’s sitting on the curb right next to the flat screen box ready to be garbage collected. I hope your sales pages are in there too.

4) production needs teams of people, like that video was brought to you by Mike Koenigs’s “new” company which has at least 7 people to do the writing shooting, creative etc. How many people do you have in your team?

P.s. If you like adult puppets check out the ADULT improv + telepuppetry called Puppet Up. Puppets + Alcohol + No Holds Barred

P.P.S. If you like puppets you might also like a cartoon of Frank my team created. with Kung FU Surfing Action

My Prank of Frank Kern and Surfing Kern with Kung Fu Surfing Action

Well attempted prank.

Frank has pulled some classic pranks over the years, like convincing John Reese that black helicopters were stalking him,  This epic prank on John Reese was caught on video tape at Frank’s “insane” cousin Trey Smith’s blog. It’s hella funny and the production value is staggering for IM.

Since pranks can be fun, if this is the culture, I figured, Why not do something similar to him?

The idea came  to me when at my first internet marketing conference the Mass Control 2.0 seminar in April. I was so clueless about what to talk about.  IPranks abounded, especially on unexpecting speakers, who while watching their slides had “cock” flash on them, frequently causing them to break into laughter.

Seemed fun and easy to pull off.  I have had several years in improv comedy brightening all sorts of audiences lives with no real preparation.  But way more can be done with preparation.  I have friends in video and animation, and games there are tons of options with them in the mix.   It’s quite fun hobby, thinking up evuhl schemes to delight and entertain especially by someone who least expects it.

My first idea was a video that demonstrates Frank’s legendary surfing ability.   He has claimed to be the 11th worst surfer in Southern california, this up from 9th worst 2 years ago.  I storyboarded it and got a favor from my  brilliant animator Ramior Olmos friend and very talented Music designer Ralph Carter get it their time between major gigs, to get a more affordable rate. You can watch the awesome results here (provided you’re not on an ipad that is)

[flash http://www.troynotes.com/wp-content/uploads/2010/05/surfingAnimation.swf w=550]

I’ve had a few questions if people can get their own like this, and they answer is, yes, maybe, depends.

The bigger goal was to get that as the preloader to some videos made by friends or a video game that let people surf as Frank.  With the goal of working on the inside, and to get it showed when he was presenting.   I did my best over the year worked inward to the cool people that could make this happen, and this funny animation helped open doors.   But I ran out of time, and it might not have worked out that well.  He’s such a BadAss  that and he doesn’t use slides or notes,…. ever.

On Saturday at the Magic Bullet Seminar was probably my last chance . Frank made an awesome  no holds barred presentation where he used the word “Bad Muthafucker” within the first 30 second, and other colorful words as liberally as table salt.

He said there was no reason to hold back. He’s burning bridges as he is retiring from the IM community for good.  That he has a schedule already of only 3 more live appearances, and that the torch would be passed to someone else. *insert drum roll* you’re guess is as good as mine as to who that will be.

His sights are on new ideas for the offline local business world, probably TV, and to break past the $5 million year cap that all internet marketers apparently seem to hit.

I had my doubts (and still do) but talking to his cousin Trey in the hall confirmed that Frank was “fully out”., even Trey seemed a little surprised.

Recognizing my defeat, I settled for catching Frank in the hall (fighting the crowd) and showing the video on my laptop..just barely before he was wisked away to the safety of the speaker room. I also got a copy through back channels.

If it’s true that Frank is leaving the IM I will be sad to see him go.   He’s one of the gurus I most like watching and reading, so much to learn from.   If nothing else he’s entertaining enough that I have gone through more of his material than other courses.

Amazingly all the material I’ve learned from Frank (he is a genius), such as Results in Advance that he’s presented on multiple times including the Magic Bullet Seminar, was still largely unknown to this crowd of largely affilaties and very powerful tool.  I know he’s remarked in previous presentation with exasperation “how many times can I sell you the same thing over and over again?. Apparently forever, like the olympic flame there needs to be a perpetual Frank Kern.

Hey it’s 2010, maybe we can make an animatronic like Disneyland!

Big thanks to Frank for all you’ve taught me. Core Influence was overly long egocentric, and probably impossible for others to replicate… but it really did completely reshape and potentially save my life.


Anyway, when in a good mood I can be quite the puckster.

Tony Robbins interviews Frank Kern and John Reese

This video interview between Frank Kern and John Reese has been floating around twitter lately, it’s good stuff. and popular:  282 Comments at the time I viewed it. You do need to opt-in to watch it, and I don’t make anything off the opt-in, so if necessary setup a disposable email address and watch it, it’s worthwhile.

John Reese, NOT sitting on Tony Robbins lap...nor Frank Kerns
John Reese (paraphrased), "My $1Million dollar day, totally beats your $440Million day Tony"

Several Remarkable things happened on the video.

  • Frank Kern and John Reese are mostly quiet for once 🙂
  • John Reese gets to sit on Tony Robbins lap, well the offer was at least made.
  • Showdown between John $1Million day vs Tony’s $400Million day.

Frank and John open with the important question,

why do most people fail?

This is like asking why average is so…average.  But it’s a fair question, given that most people eventually learn to walk, to read and basic math. Why is it that people will buy every Internet Marketing product out there, yet not get any results.   Why aren’t there more success stories?

Tony replies: Why is it 70% of people who are diagnosed with lung cancer still continue to smoke? or people disgusted with themselves being overweight reach for the chocolate cake.

Why is it that it takes complete failure before many people discover the right mindset to make it? while people surrounded by tons of resources, surrounded by the right books, the right time, the right people don’t do achieve what it is they desire?

My Take

I’ve been studying this for awhile, interested like the average reasons why people fail to help avoid that as much as possible when I teach as well as to avoid the pitfalls myself (challenging!)

  • We live in a remarkable age, and that is part of the problem. Escapism, pleasure or at least complacency is ubiquitous and cheap.   Why work when the evening news or a great movie is on?  Why save/wait when the credit card isn’t maxed out.        I’m no different, like this eve instead of working on the billion things that would make more sense to do, I overslept and watched Harry Potter in the 2nd run theater. It was fun, at least more than imagining a gun to my head as John and Frank suggest as a motivational tool. It’s not the right path, but it’s a easy seductive path.
  • Change is impossible,  not quite true but any rapid change tends to bounce right back.  There is a built in momentum in our lives.   The invisible habit fence that surrounds our comfort zone. This is why if you want to change you have to break the daily routine.  Like going on a trip, cutting out things (e.g. no internet, TV, cell for a week). Try it, it’s amazing.
  • Attention is the most precious substance in the universe. It’s just not very prioritized well, there are so many things that FEEL important that just aren’t when given space.  This is why batching things is so critical,  only then is the trivial many is given perspective when standing next important few. Try batching your time today like only checking twitter once and email 2 times a day.

There are darker reasons to why people fail online.

  • Most gurus know a lot, but … not how to teach. Frank in his videos even admits he doesn’t know what he’s doing consciously most the time, which makes it hard to follow.
  • Most courses aren’t replicateable. For a variety of reasons.  I know as I have a hard time learning, things must make sense or I just won’t do them.   Some are simple, the instructions are filled with holes, it’s not possible to do them.   Other times the info has changed, what worked yesterday doesn’t.  If chapter 1 didn’t work it’s hard to justify getting into chapter 3. At the far end, some of the work is too advanced. Kern is a marketing genius, and has a lifetime of experience and routines, every guru I’ve met is a collection of almost superhuman daily habits, that are impossible to follow more than a few steps.
  • The material is beyond reach .  In a fantasy world anybody who is 5′ can be an olympian basketball champion, in reality we all have different strengths that don’t always match with what’s required.   Might be we don’t have the emotional chops to empathize with the audience to connect with them. Might be not having the prowess to either manage or build on the internet.  People will still try driving with these blindspots.
  • The IM industry is filled with bullshit .  Filled with hype, false promises, and people will fall for it at first. It’s almost necessary, as IM products in order to sell crank up the pitch as he who shouts louder seems to win. Anyway when a product fails to live up the hype, people drop the product, but rarely ask for a refund in.  It could be that the product has 2-3 amazing tidbits but if people can’t get past the dissapointment of the hype it doesn’t matter.
  • Overload. Starting from ground zero, there is at least a 3-6 month road to walk daily in order to master just the basics, in addition to actually getting things done.  I know despite making time for it i haven’t finished courses I bought 3 months ago! and now the gurus have already relaunched them with updates…it never seems to end, so it’s impossible if you’re trying to master everything to get started.
  • Most courses aren’t replicatible. I know as I have a hard time learning, things must make sense or I just won’t do them.
Tony Robbins caught an idea THIS big
Tony Robbins caught Frank Kern telling a story THIS big

The Steps to make it

You really you should watch the video to find this out. I simply can’t do it justice in words the passion Tony pours into the message.   Here are some of the first ones mentioned:

  • Why it is important but it has to be why you are doing it, and that will depend greatly on where you are presently at. From desparation at Rock bottom to desire to change the world of multi millionaire, everybody has their own reasons for taking the next step. Why is it important for you to do it right now?
  • Daily ritual and Peak state practice: getting one into a peak state is critical, rather than relying upon the few ounces willpower. Getting that peak state is the momentum of a bowling ball, knocking down whatever in your way…to the point you don’t even notice hitting them. It’s a skill that must be practiced. Like I have a sound track and youtube playlist that ‘gets my mojo going’, it’s the same 3 songs, but I never grow tired of them.
  • Raising standards, Tony talks about how happy he was with his castle until he hung out with a billionaire and used that for comparison. How might you raise your standards?
  • Immersion. hanging out with hungry and positive people (seriously how I get my latest product going so quickly…if no other reasons than peer pressure!).

If you enjoyed this you should check out The 5 Guiding Stars to a Dramatically Better Life.

Perry Belcher is coming clean after losing everything

If you are confused by Twitter, Facebook and want to understand how to leverage Social Media to get more traffic and leads, you should pay attention.

Imagine amazing success: owning the cars and house of your dreams, $30Million a year in just one business, then losing it all. ..start by having policeman show up at your door, all your assets seized, cars taken away, businesses doors locked up!   That exactly happened to Perry, listen to his story first hand here:


That video,  by the way is an awesome use of the C in the A.C.E.S. method or generating user trust. Kudos to Perry, and what support from the community, at the time of this writing over 150 comments!

From $0 to $100K month in under a year

So if you were in Perry’s situation, what would you do?

Since he had to start all over, there wasn’t much money to focus on expensive PPC or difficult SEO.  So Perry focused on low cost social media, and built it up to about $100K/month w in under a year, without spending anything on PPC or complicated SEO.    Most -even major gurus- don’t make anything on Social Media at all.  This shows you if you know what your doing you can achieve amazing things.

This is Perry's Master Social Media Deathgrip.

Perry will be sharing his secrets in his new course: Social Media Matrix.

There is already some great prelaunch content 2 videos and 2 PDF mindmaps.   As typical Perry tried everything to see what the boundaries were.  That research (which even got him banned from Facebook for a bit) has taken about a year to put together.

Unlike the crowded PPC and SEO markets, social media, is still in the early infancy, so it’s a great time to get in.

Perry knows a ton aobut direct marketing.  I’ve already learned a lot from information that he and Ryan Deiss have shared across their many IM related products at reasonable costs.  I’ve also had the pleasure of meeting Perry live at Frank Kern’s SD pitchfest ..er seminar.

There I got access to an earlier version of the course, the course itself was typical Perry Belcher. Entertaining, a bit unorganized and under produced (from my tastes) but delivering solid actionable information, which you can use with solid results. This version should be even better.

…all using free traffic

If you are interested in using social media to get free traffic, you should check out the free launch content, if you know nothing about social media it will get you started,  and get in on the early list.


P.S.   Frank Kern had a similar reset happen, which is a great warning on how to pick markets and properly make disclaimers!!

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(perry belcher)