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Amish and Jay Styles Magic Bullet Seminar Review

I got asked today by Christian (aka PPCNinja) about what I thought of the Magic Bullet Conference in San Diego this last weekend.

It’s been so busy this week that I haven’t really had time to think about it.  This video (shown in the opening part) does convey the feel of it. Well polished, with So Cal hip hop flare.

Overview of the Magic Bullet Seminar San Deigo

It was my first major affiliate conference so had nothing to compare it to.

These sorts of events have a lot of elements to it.  The content presented, the world class speakers with their various niches, the various gurus who show up to see them. The people of like minds who have spent $2k to use the software, live and breathe this stuff,

Personally It was a very worthwhile event.  I enjoyed most all of it, except got about 13 hours of sleep over the days, and had to use an alarm clock, not used to that…  but totally worth it

There could have been no talks and it still would have been worthwhile. I met SOO many people which I doubt I could ever meet on the web.  The material I learned gave a good balance of stuff I can use right now and more importantly where some of the brightest minds see the industry -and us with it- are going.

The Magic Bullet Seminar Speakers and Material

The seminar covered the arc of from the very basics, to stuff so advanced you needed an NDA to hear about it.  There were no punches really held back on some black hat sort of material that become necessary evils in parts of the game to succeed.

Mindset Matters

They started with a heaping of mindset, which bordered on new agey at times..clearly the Mind Movies are working.  I found this interesting becuase it was not money focused, and also because for the  creative and techy types I normally hang with,  there is an intrinsic force mindset is almost never the issue.   Quite the opposite, creative types, have no problem with drive it’s the pragmatics of doing the work which isn’t creative and fun.

Part of the intial arguments was just being “present” moment by moment.  Here I also had a disconnect. I’m rarely present. I’d rather be thinking of where I’m going next, the possibilities, and my goals. Especially when I’m driving for 3hours stuck in traffic with 3 hours of sleep.

Here’s a good story and a snapshot into my life.

The Magic Bullet Seminar started on a Friday early, and went late Saturday (Party!).  I live in Los Angeles and had planned on getting down to San Diego the night before as the hostel I stay at was a block away from the Hard Rock cafe.  I like hostels as they are cheap, and I meet interesting people there. I don’t really understand spending $200/night at these sorts of events, if you’re not planning on being in the room at all.

Late night and bad morning

Anyway, I have been trying to start up 2 new businesses in the last couple weeks, one the Local Business on Web, and I had promised a demo video and proposition to my first prospect.  The video was well done given I started on it finished it in about 3 hours all the way from script,. slides, image research and voice over.  I got done with that about 2am.

My other business is focused on amazon affiliate stuff and I have been in an excellent course from by SEO “free traffic” Keith Baxter who is one of my most favorite gurus.  He was gave a presentation at the Magic Bullet seminar and gave a preview that afternoon on “stealth traffic system” or “self contained traffic system”  finally understanding the power of his approach involving WordPress MU, I had a hard time not imagining the possibilities.  I gave him some notes on his preview and he really seemed to like the changes I suggested.

3 hours came quickly.   My roommate as cool and as absolutely brilliant as he is,  is also crazy (as in institutionalized 2 times), and as I was trying to get out the door, asked if he could use my video camera and lighting gear..perfect timing. Grrr.

Getting to my car I find a parking ticket and then my car wouldn’t start initially and I was near out of gas.

I finally get on the road and about midway through Orange County I hit the sea of red lights of morning rush hour.

Amazingly none of that registered on my radar!

precisely as I wasn’t present.  I was buoyed by the  excited about the Seminar and meeting some people live I have grown to like, the mental freedom from completed many major milestones with a free slate the next few days and the euphoria of learning a powerful traffic source that I could use in any of my businesses. There was a whirlwind of what I wanted, being replayed over an over again blinding me.

During the open mic, they got a question about this from a guy who has the goal of making 50K a month and can’t really stay present.

I understood completely, and I gave him my approach,

A head full of info so much that you can’t decide isn’t always a bad thing.

I can’t tell you how many times that i’ve done something counter intuitive only to get there and find what something I wasn’t intending to do but needed to do in the first place

so often I trust my intuition.

In the end as long as you are moving forward to your goals, at a reasonable rate, then you win sooner or later!

I think of it like so, if you’re willing to sacrifice a few months or years to get freedom for the rest of your life, it’s okay if you don’t fully remember every waking moment of every day.

Affiliate Mindset

basically the first part was put by Amish eloquently:  “Live it,  breath it, see it, smell it, taste it, shit it“, to be get ahead of the average you have to be obsessed about this stuff.

They also pointed out that the best things happen offline. So get off your ass and go to live events. Networking and in particular the Media Buying is largely a negotiation game.  The sales staff wants money, if they don’t know you they’ll charge you sucker tax/retail. If they like you the will charge wholesale…or even give you free.

I admit that negotiation isn’t what I consider fun.  I was raised in a small family where bickering and bartering wasn’t a part of the culture.  As an engineer I don’t think that way as  Engineering frequently involves hard costs and hard constraints (e.g. budget bridges don’t stand up long) isn’t negotiable.

Business Mindset

Business Mindset was next,  primarily setting Smart goals

  • S = specific (e.g. having a campaign of $25/day each week, test 3 new offers each day, setup one campaign  on TrafficVance and Yahoo every day)
  • M = measurable
  • A = achievable  (obviously if your not signed up for TrafficVance that’s not possible)
  • R = realistic (no pink unicorns)
  • T = time for completion (e.g. when will you be done)

Here again I found myself disagreeing.  Realistic? Fuck that. You need to have compelling goals to get you past all the shit that life can and will throw in your way.  Entrepreneurs in particular have to deal with moving mountains and occasionally having them fall on top on you.   It’s only after the price for freedom has been paid that a second life begins, one of immense possibility.

I’ve often remarked that being in business feels alot like a video game.  Just when I think I’ve won the level, I was tired at step 8 of 10, and wasted at step 9, and I make it to step 10, some other big boss comes up on the horizon and I have to dig in even deeper to go to step 11. It’s only because I know that a few years in this game can fundamentally reshape every aspect of my life.  Realistically what other options do you have to make such massive passive income and time, location freedom as net connected jobs?

Frank Kern – “Bad Muthafucker ” but retiring from IM.

This was a fun presentation.  Frank could easily be a cult leader or a televangelist.  Wouldn’t be surprised to see him on TV in the near future, if I actually owned a TV.

He said he was given the options of talking on 1) weed ‘n bitches 2) fancy cars 3) launches, but instead he decided to come clean and kinda say good bye to the IM world.

Some of his advice

“Thou Shalt Not Fuck Around”

“Don’t be  Pussy”  – e.g. if Adwords bans you get another account.

Setup your life so that you must succeed…if you fail you’re fucked.  Which is exactly what happened to Frank quitting his credit card business, and when moving to La Jolla,  having a $30K/mo morgage payment!

That was just part one of day 1 and my hands are getting tired so I’m going to wrap it up for now with a post I created earlier.

To summarize the affiliate side there was TONS of useful information. Lots of stuff I haven’t been exposed to, e.g. main stream double dipping, different pages for google bot and users. Going anonymous.

Matt’s Hayward and Matt Hill’s  presentations were worth the price of admission.  They are actually closer to the wavelength I operate on.

Networking Galore.

I feel like I’m name dropping, but really it was a small event 500 people of high quality people (think they had to spend $2K at the minimum to get in)

Many of the gurus live in San Diego and Jay and Amish are well connected to them. It started over bagels at breakfast on Friday and then went to the day after the late night party on Saturday night. It’s hard to throw a stick and NOT hit somebody important.

Here’s a list of some of the people I got to talk with.

Hosts: Amish and Jay again (I originally met them at Jeff Johnson’s mastermind).

Frank Kern – this was quite fun.  I was trying to get Amish and Jay to play a funny cartoon of Frank Surfing , but failed.

Jason Moffatt – he was only there to see Frank as far as I know. We’re talking about getting him a surfing animation for himself.

Trey Smith (totally wanted to hear about the  latest pranks planned…especially on John Reese)

Andy Jenkins (I got in on Video Boss and ran into him in the hall to tell him about some of the results I’ve gotten with Video Boss) and then later impromptu speaking lessons for talking to fast.

Keith Baxter – he’s one of my favorite “Gurus”, and first time meeting him live. I got a total kick out of him almost copying verbatim the suggestions I made on his presentation, and him even thanking me.  I still can’t believe he used some of the gags I put in, intending to be goofy e.g. “the only thing I’ll be pitching here is baseballs”..  I’m actually working right now on getting his MU network in place, creating some blog builder tools to automate the process, of keyword ->silo-> blog network .very very excited.

Now I’m seeing if he wants to try out some of the landing page experiments.   Like my belcher button with roll over and sound effects.

Some of the the Mind Movies crew,

Matt Trainer – he and I have similar backgrounds, and connected about me possibly helping him get his “Oh Shit” project scalable on the web.

John Jonas. – he and I disagree on several areas in outsourcing (I run a team of 7 for years and have had poor luck with my philopino fulltimers) but he gave a very rallying presentation and more people need to know about the option, outsourcing is key to my success.   From talking to him now, I at least know more about why we disagree, and it could be that out of the 9 million philipinos, the 4 that I’ve hired and the 3 that I’ve fired  doing my damndest just were bad apples.  What’s odd is that I have so much outsourcing experience and such good rapport and productivity with my other teams I have had a hard time understanding what went wrong.

Jonathan Van Clute – he and I met over a year ago at Perry and Ryan’s conference. He’s a fun techy, even if he overcomplicates tracking pixels 🙂  Sitting next to Jon,  at the hard rock party, I ended up meeting Ricky the CTO of keyword country and ended up geeking out about high end web scalability.  Not often I run into software architects.

Eric (E2) on the MBS, very smart kid! and what an amazing position he is in to be have so much at so young, I really am looking forward to getting his presentation on video as he went so fast I couldn’t keep up with my meticulous notetaking, and also seeing what he does.

Also what impressed me is he actually sought me out after the event, gave me personal email to apology from the Magic Bullet crew about the multiple Andy Jenkins interruptions when I asked that question during the speaker Q+A.  I got a similar sentiment from Matt Trainer. While ‘inconsiderate” I didn’t realize people felt so strongly about it.

Royce – the guy running the cameras crew.  Been looking ahead at putting together an event in the next year, and turns out he’s in LA not far from me.  FYI his crew created that cool opening MTV’esque video of Jay and Amish.  I would have sworn that Frank’s video guy did it.

One of  3 or 10 or so affilates on CJ and Yahoo(?).  I didn’t get his name as we were both  pretty buzzed   Thankfully I wasn’t so buzzed that when he left and I discovered his iphone on the bench I was able to run after him (through the crowd, jumping over security lines which got me scolded by security) and get it back to him, as I never got his full name so wouldn’t be able to find him and without his phone he might be hard to call.

Plus about a dozen other  from all over the world. 2 From London, one from Germany. Australia, several in the US.

I have several of these people email addresses, I wonder if that would have happened if I hadn’t gone.

What’s possibly even  amazing is I’m pretty introverted I rarely talk to anybody but close friends. I really had to go out of my comfort zone to talk so much.  But isn’t that always where success lives? outside the comfort zone?

What’s the Best Bonus for Amish Shah’s “The Magic Bullet System”?

If your interested in getting it, several of the guru’s are putting out bonuses that would add to the value. I’ve seen many online but here are a few of my favorites.

The “Magic Bullet System” BONUS List

John Cow (only 25 bonuses)

  1. Private, closed door “CPA Money Fast-Track” teleseminar with Amish Shaw
  2. Private, CPA Money Mastermind Think-Tank
  3. LIFETIME ACCESS to PPC Kahuna (worth several thousand dollars)

I suspect that the fast-track seminar will cover the material already in the 8 weeks of training. I’ve gotten alot out of the masterminds that I’m in.

Get that Magic Bullet System with John Cow’s Bonuses here

Jeff Johnson’s Bonus

I just got off the phone with Amish and I’ll definitley be adding my own twists to his magic bullet system software as part of my bonus. The funny thing about the software is that it’s really as much an SEO tool as it is a PPC tool.”

Jeff clearly knows SEO and affiliate sales, but he’s a bit hard to follow and hasn’t announced his bonus in details. But you can find out what it will be when it’s revealed here on Jeff Johnsons Underground Affiliate site.

Post a comment if you have a bonus you think I should be checking out.

Also check out the 7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch

I’m going to cover some of the sneaky tatics used in this well executed Amish, Classic Kern Mass Control.

If you want to get the best training for marketing, just watch what the gurus are doing as they are using the latest tactics on you is what they are using. Frequently selling you what they did as next years course (1 year stale…). As a great plus, studying the material is free! even if you have to supply your own manual, but really given the amount of crap that most IM training consists of, it’s kinda like supply your own manual anyway.

Here are some I’ve noticed from this very well run campaign.

1) The sales process is getting more sneaky indirect: The first launch video was actually Frank Kern’s “State of The Internet Address” (278 comments) Amish and CPA was introduced almost like an offhand comment. No link mentioned, but priming the pump, because people are smart enough to be able to type a couple words into a web search (e.g. searching Amish CPA brings up his webpage 2nd hit)

2) Go Offline I actually got an hour DVD from Amish and Frank. I’ve actually gotten 4 mailings from Frank in my physical mail the last 3 months! All things are multi-k prices. Honestly I enjoyed a real DVD as I was unplugged from the PC + all the distractions that happens when I’m watching web video.

3) Go long but spaced out. All said and done I think I’ve seen about 3hours of video! across the various 6 launch videos each about 20 minutes. Contrast this to how much time you spend reading a sales letter if you read at all.

4) Train instead of Sell Each of the launch videos was talking and training in a highly replicateable fashion. Meaning anybody who watches the first 2 videos could clone the campaigns they showed. But they can’t clone the results for a few sneaky reasons they don’t cover. Two things they don’t cover is that they get a low cost per click based on getting so much traffic by leveraging all the tricks they know on the content network + banner ads. That the doubling of the profits was from the tool pruning and reallocating adverstising dollars. MORE money is made by pruning than by be getting more words.

5) Throwing away the Sales Page Note that they are skipping the sales page in favor of the adrenaline pumped infomercial…that’s what it is! The only thing it’s missing is the phone number to call now. The copy is littered with lots of hot buttons “get’s results, does it for you, delivers on a silver platter”. as any good tool pitch should do. I expect to see more of that in the future.

6) the product isn’t the point. This shows how the industry is changing. Like the game of monopoly as many people are trying to get a single roof over their head people in the game 5-8 years have teams of 10-20 and $250K tools looking to build their own networks.

But this is great, Amish can be relaxed about the pitch, as he is not scarcity minded…he doesn’t need the sale and people can pick up that. Amish and Jay’s real reason is they are trying to launch a CPA company. That way can give away all this stuff as in the long term they make way more money off the CPA company and obviously if the are able to do what they give away in the videos are doing better than 98% of the affiliates out there. This is a sneaky tactic, Frank calls “Low Self Esteem Success Chance” meaning in this case if the campaign was doing $500 a day, most people would be perfectly happy getting 10% of that, which seems ‘doable’.

7) Always Do the Unexpected. If you say you get 5 things, give them 1-2 extra. If you say that the official start time is noon, create an early bird list, and then email the evening before claiming to “test the servers”.

8)ASSEMBLE + TWEAK rather than CREATE which not a tactic for marketing, it’s a somewhat non-obvious tactic that isn’t used by most. great it largely leverages things that already exist, reducing the risk. A common failure I see is people either creating 90%+ everything from scratch in a vain attempt trying to be original, or creating nothing (PLR junk). This is a common problem people think they need to create so much website, database, products, when most everything has been done to some degree already. What exists is the best to start with for split testing as it takes a lot of work just to exist and be found.

The Real Reason Behind Amish’s “The Magic Bullet System” Revealled

So tomorrow morning Amish’s so called “Magic Bullet System” launches at noon. *insert drum roll*.

If you’ve been following along I’m sure many of you are excited by all the buzz and hype. Stop that! (for at least next 2 minutes). Before you shell out $5K ask yourself if it’s going to be another “hope lottery” ticket sitting on your shelf like some of those $2k courses you bought last year that you never implemented. Even if this system is better and does automate much of the grunt work, as magic as this system might be it doesn’t press the buttons for you, it doesn’t magically find your offers, it doesn’t come with an increased credit limit, it doesn’t guarantee acceptance into the various CPA networks or Media Buy. It doesn’t delivery money onto your bankaccount (though that would rock).

They released the final launch video Released today on the magic bullet system site, they finally announced the price of $2997 or 4 pay of $797 ($3188) and 2 two bonus modules taking it up from 6 to 8 weeks of training. Note I say more like $5K as you will still hosting, PPC budget, and if you get into media buys at least $1K to realistically get started.

They also reveal the real reason why they are doing this, as Amish and Jay have a new CPA network they are looking to get the most people onto, and they give free entry into that as they know many solo affiliate operators won’t be able to get into the door of the CPA networks.

It’s brillinat, they are getting paid over a milllion dollars to help train their CPA army in the exact strategies they want. To put it into perspective this launch if all 500 copies are sold is $1,498,500 (about half I’m sure go to affiliates), Amish and Jay show that they have occasional $100K days, and that’s just one of them. The CPA network doesn’t have the risk, and they get paid, plus they have other related tracking services that I’m sure people will need. Like I’m sure that this amazing software they are offering is not something you install on your own servers..who’s paying for it and how long?

When it comes to the offer, they are doing the classic Frank Kern style External Threat of 91K potential people on the opt-in going to buy it,…I call bullshit here. I bet they are referring to the number of people who opted in to see the first + second video, not including duplicates. This doesn’t mean that 91K people all have $3K and are sitting outside the front door fogging up the glass.

I’d wager that the ‘cut in line list’ is more like 2-4K. I’m betting since they are using a scarcity of 500 slots seems good that they will sell out within an under 3 hours, since everybody is promoting it, and unlike the info products out there, this was actually does automate most of the steps most people don’t like to do.

There no questions asked 100% refund without a timeframe. Not that most people even if unhappy would return it.

Click here to see the Best Bonuses I’ve found (not mine!) for The Magic Bullet System

Also check out the 7 Sneaky Tactics used in Frank Kern in the $1,498,500+ “Magic Bullet System” Launch