See..Jim Henson was totally right, puppets aren’t just for kids.
I got a kick out of this parody of Frank Kern and Andy Jenkins. If you know them it will make you smile with the accuracy. Clearly an inside job… Got the blond hair, inside phrases and everything.
And it was done by an insider..at least partly. It’s Mike Koenigs’s team who is also based in San Diego.
Xraying this, I want you to take away from this video other than it’s funny. Funny is serious business.
1) Look and copy at the format in your own videos: Opening Branding animated element, clearly visible and readable logo in the top form a subtle call to action to click over to the site and find out more. Engaging content that is likely to be passed around. This *IS* an ad, but this is all under the radar because it’s been wrapped up in entainment.
To be honest, puppetry is probably much easier to shoot than live video outdoors and requires no makeup. You don’t have to look good on camera and you don’t even have to wear clothes. You can use any puppets you like.
2) Video quality and video scripting counts. Entertain + Inform and that takes having people who live and breathe this stuff. If you don’t do it, get someone who can. You don’t have to have fulltime people you should start thinking how to outsource this work on an as needed basis.
3) production values in the IM space are rapidly starting to approach that of TV. Just think 5 years go, video was nowhere, now it’s replaced most serious sales letters. At home hardly anybody watches normal TV on old “Tube” sets, I know because when I walk around my neighborhood in LA I see these old TV’s sitting on the curb right next to the flat screen box ready to be garbage collected. I hope your sales pages are in there too.
4) production needs teams of people, like that video was brought to you by Mike Koenigs’s “new” company which has at least 7 people to do the writing shooting, creative etc. How many people do you have in your team?
P.s. If you like adult puppets check out the ADULT improv + telepuppetry called Puppet Up. Puppets + Alcohol + No Holds Barred
P.P.S. If you like puppets you might also like a cartoon of Frank my team created. with Kung FU Surfing Action